Responsible for collecting and developing requirements for workflow in and out of the platform
Documentation and quality assurance for delivery on those requirements
Act as a liaison between the team and customers
Support requirements-gathering process and impact assessment activities for new marketing capabilities and initiatives
Work with various stakeholders to elicit business requirements
Conduct process analysis and business interviewing activities
Perform research, impact analysis, root cause analysis, and as-Is process mapping
Identify areas of improvement within existing processes
Communicate impacts to stakeholder groups involved in marketing campaigns
Understand strategic requirements and develop technical/resource/execution requirements

Bachelor's Degree in Business, Marketing, Computer Information Systems, or related field of study
Strong interpersonal effectiveness with ability to collaborate and work well with various stakeholder groups
High attention to detail and audit for data anomalies and trends
Ability to independently investigate and resolve issues
Critical thinker
Demonstrated ability to influence without authority and drive measurable outcomes
Understanding of API integrations and experience implementing
Knowledge of data security protocols for handling sensitive information
Knowledge of Data Warehousing technologies
0 – 2 years’ experience

Business Analyst

Key skills