Own the Vetera DACH go-to-market plan from positioning through launch execution, working cross-functionally with product, sales, and customer success
Plan and execute integrated marketing campaigns across email, organic social, partner channels, and offline programs, working with performance marketing on paid
Lead product marketing for Vetera, including positioning, messaging, competitive intelligence, launch assets, and customer-facing collateral
Build and run customer communications, including lifecycle programs, release announcements, and retention initiatives in German and English
Partner with the DACH sales team to deliver enablement materials, playbooks, battle cards, and competitive resources that move pipeline and win rates
Plan and execute the Vetera event calendar across DACH, including industry trade shows, customer events, and webinars
Manage agency, freelance, and consultant relationships where needed to extend capacity
Track and report on marketing performance, tying activity back to pipeline, retention, and revenue outcomes

You're based in Europe
Fluent in German and English (both written and spoken)
Generalist marketing background with hands-on experience across product marketing, campaign management, customer communications, sales enablement, and events
Proven track record running product launches or go-to-market motions in B2B SaaS
Comfortable operating as the sole marketer on a product or business unit while collaborating with shared functions like performance marketing, growth, and content
Strong project management skills and the ability to balance competing priorities across multiple concurrent workstreams
Excellent written communication in both German and English, with the ability to localize messaging for DACH audiences
Data-literate and outcome-oriented, with a clear view of how marketing activity connects to commercial results
Willingness to occasionally travel within the DACH region (and potentially internationally) for events, customer visits, and team gatherings
Bonus point: experience marketing to veterinary professionals, or in adjacent verticals such as healthcare, life sciences, or vertical SaaS for clinical practices.

The chance to work in a meaningful industry and in a fast-growing, global company on a path to changing digital healthcare
Competitive compensation and benefits
Learning and professional growth opportunities
The tools you need, and enjoy using
Frequent company events and talented colleagues from around the world

DACH Marketing Manager

Key skills