VP, Growth Marketing

Role Overview

• Own Global Demand & Growth Outcomes
• Own and evolve global demand generation and growth marketing strategy with accountability for pipeline growth, conversion efficiency, and revenue impact.
• Translate company revenue goals into clear demand plans, forecasts, operating metrics, and execution roadmaps.
• Architect and operationalize a unified funnel strategy for sales‐led motions, ensuring seamless experiences, clear handoffs, and shared accountability with Sales and RevOps.
• Build & Scale a High‐Impact Demand Engine
• Lead end‐to‐end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and conversion rate optimization, ABM, integrated campaigns, email and programmatic marketing.
• Identify, test, and scale the highest‐leverage demand channels, campaign types, and programs to drive qualified mid‐market and enterprise pipeline.
• Own enterprise marketing‐to‐sales funnel design, including qualification, scoring, routing, SLAs, and conversion optimization.
• Support expansion into new markets and geographies with scalable, repeatable demand frameworks.
• Partner Across the Go‐To‐Market Organization
• Serve as a trusted partner to Sales leadership on pipeline planning, account coverage, forecast credibility, and deal acceleration.
• Partner with Product Marketing and Brand to ensure demand programs are persona‐driven, differentiated, and aligned to ICPs and priority use cases.
• Collaborate with Field Marketing on high‐touch enterprise and executive programs, including ABM initiatives, roundtables, curated dinners, roadshows, and industry events.
• Operate with Rigor & Modernize How We Work
• Define and own measurement frameworks, attribution models, and performance definitions in partnership with Revenue Operations.
• Inspect performance regularly, optimize spend and programs based on impact, and clearly communicate results, insights, and trade‐offs to executive leadership.
• Act as executive sponsor for AI‐driven transformation within Growth Marketing to increase experimentation velocity, team productivity, and marketing effectiveness.
• Build & Lead a High‐Performing Team
• Build, coach, and scale a global team across demand generation, growth marketing, and performance functions.
• Clarify ownership, priorities, and success metrics while remaining close enough to the work to diagnose issues and drive execution.
• Establish operating rhythms that create accountability, speed, and continuous improvement.

Requirements

• 15+ years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing
• 7+ years in senior leadership roles with a proven ability to build and scale high‐performing marketing teams
• Demonstrated ownership of pipeline and revenue outcomes—not just lead volume—in complex, global go‐to‐market environments
• Deep fluency in demand generation metrics, funnel optimization, forecasting, attribution, and marketing technology (e.g., Salesforce, Eloqua or comparable platforms)
• Strong credibility with Sales and executive leadership, with a track record of building high‐trust cross‐functional partnerships
• Excellent executive communication and storytelling skills.

Tech Stack

• Go

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Professional development opportunities