Growth Marketing & Technology Senior Manager (Remote)

Continued Care Inc is a leader in EdTech, dedicated to empowering professionals and enhancing careers. They are seeking a Growth Marketing & Technology Senior Manager to lead their marketing tech stack integration, optimize the growth funnel, and develop innovative acquisition strategies.

Responsibilities:

• Lead the audience segment buildout within our licensed platform: collaborate with our data team to manage audience traits, event taxonomy, identity resolution rules, and apply integration architecture with ESP’s and downstream channels
• Own the email marketing program end-to-end: campaign strategy, segmentation, automation flows, A/B testing cadence, and performance reporting
• Establish and enforce data hygiene standards, CAN-SPAM and other compliance protocols, and unsubscribe/suppression management across sends and mailings
• Collaborate with the data team to maintain a subscriber data governance framework: aid in defining what we collect, how we store it, and how it flows across the stack
• Partner with the data team to align CDP data structures to the broader data roadmap and migration project
• Drive a cohesive omni-channel strategy by aligning direct mail logistics with digital campaigns to ensure consistent audience targeting, personalization, and suppression
• Lead AI automation adoption across email and direct mail: deploy AI tools for, send-time optimization, predictive segmentation, A-b testing and performance analytics
• Manage reporting dashboards that connect marketing channels for engagement to renewal rates, and revenue contribution
• Evaluate and recommend additional MarTech tooling to support channel expansion and automation maturity
• Serve as the internal subject matter expert on email and related CDP capabilities
• Managerial responsibilities of one or more team members

Requirements:

• 6+ years in email marketing, growth marketing, or marketing automation
• Hands-on experience with a CDP — Twilio Segment preferred
• Direct experience with a marketing automation platform (specifically with Marketo, or HubSpot. Also Klayvio, Customer.io or equivalent)
• Demonstrated ability to design and execute segmentation strategies using first-party behavioral and transactional data
• Working knowledge of CAN-SPAM and other privacy regulations, email deliverability best practices, and list hygiene management
• Experience working cross-functionally with data engineering, analytics, and product teams
• Direct mail program experience or exposure to omnichannel orchestration
• Experience in a subscription or auto-renew business model
• Active, hands-on use of AI tools in a marketing workflow
• Experience in a regulated or compliance-sensitive vertical (healthcare, education, financial services)
• Solid familiarity with Marketo