Marketing Executive – Partner Growth

Role Overview

• Support the Senior Marketing Manager in executing the long-term marketing strategy for existing large practice partners (6+ employees), helping deliver the roadmap that drives engagement, client adoption, and revenue growth.
• Assist in optimising the end-to-end journey for partners who joined prior to the current calendar year, ensuring a seamless, high-quality experience that encourages long-term retention.
• Help execute high-impact marketing initiatives and reactive campaigns designed to deliver step-changes in partner performance and tier progression.
• Support the communication schedule and BAU engagement activity, utilising audience segmentation to deliver tailored, relevant messaging across all channels.
• Help empower the BDM (Business Development) and Key Accounts teams by preparing and providing the segmented messaging, collateral, and campaign support required to deepen partner relationships.
• Assist in managing the campaign lifecycle, contributing to idea generation, delivering project milestones to agreed deadlines, and working within allocated budgets.
• Actively build an understanding of the large practice segment, staying informed on market trends, competitor positioning, and the specific challenges faced by UK accountancy and bookkeeping practices.
• Work with qualitative and quantitative data to monitor campaign performance (ROI) and provide actionable insights that support future campaign optimisation.
• Support the tracking and reporting of growth, revenue, and engagement targets for the large practice segment.
• Assist in gathering partner feedback and lifecycle needs to feed back to the Product team, ensuring product updates are well-integrated into marketing plans.
• Learn to translate complex new product features into clear, value-driven communications that demonstrate a tangible impact on large partners and their clients.
• Work collaboratively across the business to ensure execution is aligned with wider organisational objectives.

Requirements

• Experience building and developing communication plans to increase customer engagement and strengthen relationships, ideally in a SaaS environment.
• Have good knowledge and experience of B2B marketing strategy and principles
• Understanding of designing and implementing multi-channel customer conversion & retention campaigns.
• Demonstrable ability to create programmes of activity and then deliver on those plans.
• Excellent analytical skills, comfortable with data analysis and understanding of multi-touch attribution models.
• Track record of testing and optimising marketing activity and strategies.
• Able to track and understand campaign analytics to derive insights.
• Able to process new or emerging concepts and information outside your domain, alongside leading a multi-disciplinary group.
• Experience working with CRM systems to manage and report on campaigns, ideally Salesforce.
• Degree qualified, or with a professional qualification in marketing, or demonstrable experience.
• Proven experience managing and working collaboratively with multiple internal stakeholders across different business areas.
• An understanding of brand principles and how it can be flexed for different target audiences.
• Hands-on experience and knowledge of paid media best practices (LinkedIn, Meta, Google) would be an advantage.

Benefits

• 33 days holiday (and an extra day for each year you're with us)
• Flexible/hybrid working
• Private health care
• Life assurance
• 5% matched pension contributions
• Summer 4 day weeks (giving you 8 additional days off!)
• Buy-as-you-earn share schemes
• Sabbatical leave (unpaid)
• Cycle to work scheme
• Wellness webinars
• Focused learning time and learning budgets
• Volunteering day