Key skills
Organic growth leadershipOrganic social media strategyPublic relationsSearch engine optimization (SEO)Answer engine optimization (AEO)Digital communicationsAI technology usagePerformance measurement and attributionBuilder mentalityAILeadership
About this role
Bankrate is redefining the future of financial decision-making, and they are seeking a Head of Organic Growth to lead and scale channels for organic customer acquisition. This leadership role involves building and managing an organic growth team, overseeing strategies for organic media, and ensuring performance accountability across various channels.
Responsibilities:
- Define the unified organic growth roadmap across organic social, PR, SEO, AEO, and digital communications
- Stand up Bankrate’s organic social function from the ground up
- Lead proactive and reactive earned media efforts that build Bankrate’s brand authority
- Oversee the strategy to maintain Bankrate’s dominance in traditional search
- Own the measurement framework for organic media
- Build, develop, and manage a high-performing organic growth team
Requirements:
- 7+ years of experience in organic/earned channels with 4+ years leading teams
- Proven Organic Growth leadership
- You've built and scaled organic growth functions, not just managed individual channels in isolation
- You understand what it takes to build an organic social presence from scratch
- You've defined platform strategies, established brand voice on social, and scaled audiences in environments where there was no existing playbook to follow
- You see organic growth as an integrated ecosystem, not a collection of siloed channels
- You know how social, PR, AEO, and SEO interplay, and you've built strategies that take advantage of that
- You understand the SEO and AEO landscape well enough to set strategy, manage talent, and make smart investment decisions
- You don't need to be the technical SEO or AEO expert, but you need to know what modernized operations look like
- You use AI in your day to day and know how to enable your teams with this emerging technology
- You embrace the productivity opportunity, and don't get distracted by uncertainty
- You're willing to fail fast and iterate faster to stay ahead of the curve with AI
- You can clearly articulate strategy, tradeoffs, and opportunities to the CMO and senior leadership team
- You influence decisions through clarity and credibility, not volume
- You're energized by building something from the ground up
- You bring structure where there's ambiguity, create clarity where there's noise, and move with urgency without sacrificing quality