Planning and executing full-funnel demand generation campaigns across paid, email and content channels
Owning campaign delivery end-to-end
from briefing and build through to reporting and optimisation
Writing compelling, audience-focused copy across emails, ads and landing pages
Managing and optimising HubSpot workflows to improve targeting, nurture journeys and lead quality
Working closely with Sales to ensure every stage of the funnel is measured, understood and optimised
Building and launching new demand generation initiatives as we continue to scale

Has independently built and delivered demand generation campaigns with measurable commercial impact
Has experience experimenting across multiple channels, both digital and offline
Writes well
strong, audience-aware copy is a core part of this role, not an afterthought
Understands marketing automation (HubSpot ideally, Salesforce a bonus) and uses data to make decisions
Enjoys building things from scratch rather than simply maintaining what already exists
Works effectively with Sales and understands the connection between marketing activity and revenue outcomes
Is comfortable moving quickly, testing ideas and adapting based on results and learnings

25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days
Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals
Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health
Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work
certified. Have a goal in mind? Share it with us so we can use some of our annual development fund to support it.

Growth Marketing Manager

Key skills