Develop and execute comprehensive customer lifecycle marketing strategies to drive engagement, retention, and loyalty.
Analyze customer data and insights to identify opportunities for improving the customer journey and increasing lifetime value.
Collaborate with cross-functional teams, including product, sales, and customer service, to ensure a seamless and cohesive customer experience.
Create and manage targeted marketing campaigns across various channels, including email, social media, and digital advertising.
Monitor and report on the effectiveness of marketing initiatives, using data to optimize and refine strategies.
Stay up-to-date with industry trends and best practices in customer and lifecycle marketing.

Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
5+ years of experience in marketing, with a focus on customer and lifecycle marketing.

Senior Marketing Manager

Key skills