Manager, Global Recruitment Marketing

Role Overview

• Define and evolve the global employer brand strategy aligned to corporate priorities and workforce planning objectives.
• Establish brand governance standards across all regions, ensuring compliance with global guidelines while allowing for regional customization.
• Lead employer brand positioning efforts, including EVP activation, storytelling, and competitive benchmarking.
• Build and maintain global performance dashboards measuring campaign ROI, cost per applicant, cost per hire, conversion rates, source effectiveness, and brand engagement.
• Translate data insights into actionable recommendations for TA leadership.
• Lead testing frameworks for email, paid media, landing pages, and content.
• Monitor market trends and competitive intelligence to inform strategy shifts.
• Lead global paid and organic campaign strategies across LinkedIn, Indeed, Meta, programmatic platforms, CRM/email, and emerging channels.
• Develop targeted hiring campaigns for niche, executive, high-volume, and early career talent segments.
• Ensure alignment across CRM workflows, job advertising distribution, and career site optimization.
• Lead innovation in AI-driven recruitment marketing workflows to improve speed, efficiency, and personalization.
• Optimize integrations between CRM, ATS, programmatic advertising, and external job platforms.
• Evaluate new tools and emerging capabilities to enhance automation and scalability.
• Serve as the global strategic account owner for all recruitment marketing vendors.
• Partner with TA leadership to manage global budgets, invoice allocation, and ROI tracking.
• Collaborate cross-functionally with Corporate Communications, HR, Digital Marketing, and regional TA leaders.
• Lead, coach, and develop recruitment marketing team members across campaign strategy, analytics, content, and technology adoption.
• Build team capability in employer branding, performance marketing, and AI-enabled tools.
• Foster a culture of innovation, experimentation, and continuous improvement.

Requirements

• 5 to 8 Years of relevant work experience in recruitment marketing, employer branding, or talent acquisition marketing.
• 1 to 3 Years of experience directly managing / supervising employees.
• Experience utilizing Phenom CRM is preferred.
• Bachelor's Degree required.
• Demonstrated curiosity and growth mindset, with a consistent focus on identifying and leveraging new technologies and tools that enhance employer brand visibility and impact globally.
• Strong knowledge of CRM platforms, job distribution tools, and paid media ecosystems.
• Demonstrated experience leading vendor partnerships and managing budgets.
• Experience building dashboards and translating analytics into executive-level insights.
• Strong strategic thinking, storytelling, and stakeholder management skills.
• Experience leveraging AI tools to enhance marketing efficiency.
• Experience operating in a global, matrixed organization.

Benefits

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.