Define and evolve the global employer brand strategy aligned to corporate priorities and workforce planning objectives.
Establish brand governance standards across all regions, ensuring compliance with global guidelines while allowing for regional customization.
Lead employer brand positioning efforts, including EVP activation, storytelling, and competitive benchmarking.
Build and maintain global performance dashboards measuring campaign ROI, cost per applicant, cost per hire, conversion rates, source effectiveness, and brand engagement.
Translate data insights into actionable recommendations for TA leadership.
Lead testing frameworks for email, paid media, landing pages, and content.
Monitor market trends and competitive intelligence to inform strategy shifts.
Lead global paid and organic campaign strategies across LinkedIn, Indeed, Meta, programmatic platforms, CRM/email, and emerging channels.
Develop targeted hiring campaigns for niche, executive, high-volume, and early career talent segments.
Ensure alignment across CRM workflows, job advertising distribution, and career site optimization.
Lead innovation in AI-driven recruitment marketing workflows to improve speed, efficiency, and personalization.
Optimize integrations between CRM, ATS, programmatic advertising, and external job platforms.
Evaluate new tools and emerging capabilities to enhance automation and scalability.
Serve as the global strategic account owner for all recruitment marketing vendors.
Partner with TA leadership to manage global budgets, invoice allocation, and ROI tracking.
Collaborate cross-functionally with Corporate Communications, HR, Digital Marketing, and regional TA leaders.
Lead, coach, and develop recruitment marketing team members across campaign strategy, analytics, content, and technology adoption.
Build team capability in employer branding, performance marketing, and AI-enabled tools.
Foster a culture of innovation, experimentation, and continuous improvement.
Requirements
5 to 8 Years of relevant work experience in recruitment marketing, employer branding, or talent acquisition marketing.
1 to 3 Years of experience directly managing / supervising employees.
Experience utilizing Phenom CRM is preferred.
Bachelor's Degree required.
Demonstrated curiosity and growth mindset, with a consistent focus on identifying and leveraging new technologies and tools that enhance employer brand visibility and impact globally.
Strong knowledge of CRM platforms, job distribution tools, and paid media ecosystems.
Demonstrated experience leading vendor partnerships and managing budgets.
Experience building dashboards and translating analytics into executive-level insights.
Strong strategic thinking, storytelling, and stakeholder management skills.
Experience leveraging AI tools to enhance marketing efficiency.
Experience operating in a global, matrixed organization.
Benefits
Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.