Head of Paid Social & Search – E‑commerce/D2C

Role Overview

• Own our Paid Social and Paid Search channels end-to-end: define strategy, set operational priorities, and manage execution to profitably scale new-customer growth within our subscription-based e-commerce/D2C model.
• Lead the Meta execution engine by developing a strong creative strategy, managing a high-velocity, high-quality creative production pipeline with internal teams and agencies, and continuously improving sales funnels (including landing pages) with our Shop team.
• Manage and develop a high-performing in-house team and external partners: define clear priorities and responsibilities, and continuously improve workflows, tools, and infrastructure with a strong focus on AI and automation.
• Scale Google performance by optimizing campaign setups, ad strategy, and budget allocation, while exploring and testing new funnels for different intent clusters.
• Lead structured channel reporting and qualitative creative analysis: systematically identify bottlenecks, new messaging angles, and growth opportunities, and provide clear guidance to the team.
• Translate performance, creative, and customer insights into clear hypotheses and structured testing roadmaps for media buying, creative production, and funnel optimization.
• Collaborate closely with cross-functional teams — including Design, Product/Customer Research, Shop, Data/Analytics, other Sales Channels, and Operations — to align priorities and maximize business impact across the funnel.
• Stay ahead of platform developments, algorithm changes, and best practices both inside and beyond the dog-food market, and monitor advanced markets (especially the US and UK) to generate learnings and testing opportunities.

Requirements

• 6+ years of experience in paid channels with a strong track record of scaling profitable new-customer growth for e-commerce/D2C brands.
• Deep operational and strategic expertise in Meta and Google with end-to-end ownership in prior roles, including strategy, budget planning and forecasting, hands-on execution, and performance analysis, with clear accountability for results.
• Strong analytical skills and comfort with numbers: combine multiple data sources and attribution models with a customer-centric mindset and commercial/sales acumen.
• Experienced in direct-response creative strategy and funnel building (including landing pages), with the ability to build structured, insight-driven creative testing pipelines to improve message–market fit and conversion across the funnel.
• Leadership experience managing in-house teams, agencies, and freelancers, plus strong execution, stakeholder management, and project management skills to deliver complex projects in a fast-paced environment.
• Builder mentality and a passion for creating scalable structures (workflows, reporting routines, infrastructure, and tools).
• Experience with AI and automation, or a strong drive to develop expertise in this area.
• Strong ownership and drive to scale: you take initiative, remain persistent in challenging situations, and continually seek new solutions and creative approaches to unlock growth.

Benefits

• High-impact role with full ownership of performance marketing and e-commerce — working directly with the founders.
• Clear growth trajectory with the opportunity to take on more strategic responsibility as the company scales.
• Purpose-driven brand reshaping dog nutrition with a real product proposition and strong community pull.
• Flexible work options: office in Frankfurt am Main, hybrid, or fully remote within Germany — choose where and when you’re most productive.
• Individual training and certification budget: we actively invest in your development because your growth matters.
• Access to Corporate Benefits and Wellpass to support your wellbeing outside work.
• Free HEY HOLY pet food: because happy dogs matter as much as happy people.
• 28 vacation days plus Christmas Eve and New Year’s Day off.
• We value diversity!