Manage day-to-day Paid Social activation and execution, acting as the main point of contact with Media Agency resources dedicated to Paid Social
Lead communication with Media Agency in regards to pricing strategies, guarantees, preferred positioning, and all facets that deliver effectiveness across Gap Inc.’s Paid Social investment
Consistently monitor Paid Social investment & creative expression activity against target KPIs identified in marketing briefs, surfacing potential challenges or opportunities to optimize activity
Monitor Paid Social investment from a cross-portfolio perspective to identify duplicative efforts and surface opportunities for efficiencies across the portfolio
Regularly conduct research and due diligence to identify Paid Social innovation opportunities and best practices that will elevate Gap Inc.’s brands in the marketplace
Act as the main point of contact with the Measurement and Interpretation team to monitor and refine measurement and reporting practices
Lead packaging and socialization of insights, innovation opportunities, and best practices identified by the Paid Social team
Establish and drive continuous improvements to ROI by understanding the current and future Paid Social landscape and identifying opportunities to improve effectiveness
Support Director in managing relationships with key publishers and platforms by keeping informed of evolving offerings and emerging partnership opportunities that can provide incremental value for Gap Inc.

8+ years marketing experience with 5+ years experience in paid social investment
Experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors
Extensive experience planning and executing paid social media campaigns
Deep knowledge of paid social channels, technologies, best practices, and trends
Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across
Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work.

Senior Manager, Paid Social

Key skills