Build and execute full-funnel paid social strategies across Meta and TikTok, with a strong emphasis on efficient customer acquisition and conversion.
Own day-to-day management of high-budget campaigns ($80K+ monthly spend), including prospecting, retargeting, and Advantage+/Smart+ initiatives.
Develop audience segmentation, lookalikes, and interest/behavioral targeting; partner with creative teams to brief, test, and iterate on thumb-stopping social-native creative.
Creative Testing & Iteration: Design and run structured creative tests (hooks, formats, UGC, video vs. static) to improve CTR, CVR, and CPA, and continuously feed winning insights back into production.
Performance Analysis & Reporting: Monitor campaign performance, build reports, and surface actionable insights to improve efficiency and scale.
Budget Management: Allocate and optimize budgets across platforms and campaigns to maximize return on ad spend (ROAS) and conversion volume.
Pixel & Conversion Tracking: Ensure robust tracking via the Meta Pixel/Conversions API and TikTok Pixel/Events API, and partner on attribution and measurement.
Platform Innovation: Stay on top of Meta and TikTok updates, automation features, and beta opportunities to drive competitive advantage. Expand into Pinterest and Reddit where they unlock incremental growth.

2+ years of hands-on experience managing paid social campaigns on Meta (Facebook/Instagram) and TikTok in an agency or high growth environments.
Proven experience managing $80K+ monthly paid social budgets
Strong track record of driving performance against acquisition and conversion metrics (CPA, ROAS, CPL, CAC)
Deep understanding of Meta Ads Manager and TikTok Ads Manager (campaign structure, audiences, Advantage+/Smart+, bidding strategies)
Experience with conversion tracking and server-side events (Meta Pixel & Conversions API, TikTok Pixel & Events API) and analytics platforms (GA4, etc.)
Strong creative instincts and experience partnering with creative teams to test and scale social-native ad creative
Strong analytical mindset with the ability to turn data into actionable insights
High attention to detail and ability to manage multiple campaigns simultaneously
Excellent communication and collaboration skills
Experience with Pinterest and/or Reddit advertising is a nice to have

Salary: $3,000 + (PLUS) per month (depending on experience).
Contract Type: Direct independent contractor relationship.
Unlimited PTO to support a strong work-life balance.
Year-End Break: Paid company-wide break from December 24 to January 2 to refresh for the new year.

Paid Social Specialist

Key skills