Email Development Manager

Role Overview

• Develop, code, and deploy responsive, data-driven email templates using HTML, AMPscript, and Salesforce Marketing Cloud tools.
• Build and execute highly dynamic email solutions, including personalization logic, conditional content, modular template frameworks, and audience segmentation.
• Leverage Salesforce Marketing Cloud capabilities, including Email Studio, Journey Builder, Automation Studio, and Data Extensions, to create targeted, efficient, and scalable email programs that support business goals.
• Serve as a subject matter expert in email development best practices, including coding standards, accessibility, rendering, and performance optimization.
• Drive process improvements and technical efficiencies in email development, testing, QA, and deployment workflows.
• Ensure all email executions adhere to industry policies, compliance requirements, and CAN-SPAM regulations.
• Evaluate campaign performance and collaborate with partners to recommend development, template, or structural enhancements that improve results.
• Build strong working relationships with internal partners to support high-quality execution and continuous improvement.

Requirements

• Salesforce Marketing Cloud Expertise
• Strong hands-on experience with: Email Studio
• Journey Builder
• Automation Studio
• Contact Builder / Data Designer
• Technical Skills
• Advanced SQL for data segmentation, transformation, and automation
• Strong proficiency in AMPscript and SSJS for personalization and dynamic content
• Experience with HTML and CSS for responsive email development
• Experience supporting marketing automation and enterprise MarTech environments
• Proven ability to troubleshoot technical issues and optimize platform performance
• Strong collaboration and communication skills, with the ability to explain technical concepts to non-technical stakeholders
• Comfortable operating as an individual contributor with execution ownership
• Bachelor's degree, or equivalent work experience
• Six or more years of related experience in digital marketing

Tech Stack

• Cloud
• SQL

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law