Senior Product Marketing Manager – GTM Strategy, Supplier Network

Role Overview

• Define and maintain TAM / SAM / SOM models for Supplier Network opportunities, including supplier counts, payment volumes, and monetization potential
• Define and continuously refine Ideal Customer Profiles (ICPs) for suppliers based on size, industry, payment preferences, and enablement readiness
• Identify whitespace opportunities to expand supplier adoption and penetration
• Lead competitive analysis focused on supplier networks, payment acceptance models, differentiation strategies, and market positioning advantages
• Own positioning and messaging for Supplier Network capabilities within the AP workflow
• Develop clear value propositions for:
• Buyers (faster onboarding, higher digital payment adoption, visibility and control)
• Suppliers (faster payment, choice, reduced friction, scalable acceptance)
• Articulate network effects and benefits in a way Sales and customers can easily understand
• Partner with Product and Finance to define pricing and packaging tied to supplier network value
• Design promotional offers, deal structures, and competitive win-back programs in collaboration with Sales
• Help establish clear GTM guardrails around network monetization and incentives
• Lead end-to-end GTM planning and launches for supplier network features and programs
• Develop launch playbooks aligned across Product, Marketing, Sales, Customer Success, and Revenue Operations
• Define and track success metrics tied to network health and adoption (e.g., activation, engagement, penetration) and iterate GTM strategy based on pipeline and win/loss data
• Develop sales narratives, pitch frameworks, and ROI tools focused on selling network value
• Enable Sales to confidently position supplier experience and adoption
• Partner with Sales Enablement to operationalize content
• Align stakeholders on GTM strategy, prioritization, and readiness before every launch or campaign
• Act as the GTM quarterback for Supplier Network initiatives across Product, Sales, Finance, Demand Gen, Rev Ops, and Marketing
• Present GTM plans, adoption insights, and performance results to executive leadership

Requirements

• MBA preferred; highly analytical and comfortable in spreadsheets as much as slide decks
• You understand GTM holistically — not just marketing, but how it connects to sales motion, pipeline generation, and revenue outcomes
• You're a strategic thinker who executes; you don't hand work off — you build it, ship it, and measure it
• You move fast. You thrive in environments where speed matters and ambiguity is the norm
• You're competitive by nature — you study the market, know the players, and are motivated to win
• You aspire to a Chief Strategy Officer, CMO, or CRO seat and see this role as your proving ground
• 5–8+ years of experience in product marketing, GTM strategy, or a hybrid strategy/marketing role at a B2B SaaS company
• Demonstrated experience owning positioning, messaging, and launch execution — not just contributing to them
• Strong analytical skills: comfortable with TAM modeling, cohort analysis, win/loss analysis, and pipeline metrics
• Experience developing sales enablement materials that are actually used by reps (scripts, battle cards, ROI tools)
• Proven cross-functional leadership: you've aligned sales, product, and finance behind a GTM plan
• Fintech, payments, AP automation, or CFO-persona experience is a strong plus
• MBA from a top-tier program preferred; exceptional candidates without an MBA will be considered

Benefits

• 18 days PTO*
• 11 Holidays (8 company recognized & 3 floating holidays)
• 16 hours per year of paid Volunteer Time Off (VTO)
• Competitive Healthcare
• High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
• 100% AvidXchange paid Dental Base Plan Coverage
• 100% AvidXchange paid Life Insurance
• 100% AvidXchange paid Long-Term Disability
• 100% AvidXchange paid Short-Term Disability
• Employee Assistance Program (EAP)
• Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
• Onsite Health Clinic with Atrium Health
• available to Teammates and their eligible dependents
• 401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%
• Parental Leave: 8 weeks 100% paid by AvidXchange**
• Discounts on Pet, Home, and Auto insurance
• WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
• Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
• Onsite gym fitness center, yoga studio, and basketball court
• Tuition Reimbursement up to the federal maximum of $5,250***
• Hybrid Workplace Flexibility
• Free parking