The B2B Email manager will be responsible for managing end-to-end campaign execution within the Salesforce Marketing Cloud (SFMC) with proper documentation for the B2B clients.
This role combines marketing automation expertise with a strong analytical mindset to enhance campaign performance through AI driven insights, automation and personalization.
You will collaborate closely with data teams and creative agencies to ensure seamless campaign delivery, high-quality execution and continuous optimization leveraging data and emerging AI capabilities.
Build, test, and deploy static and automated email campaigns in Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder).
Ensure campaigns are executed accurately and on time with proper QA and compliance checks.
If needed, collaborate with stakeholders to translate client requirements into executable SFMC workflows.
Adhere to execution SOPs, QA processes, and documentation within the campaign management systems.
Identify opportunities for automation, scalability and process improvement.
Leverage AI (Einstein Engagement scoring, AI powered send time optimization) to improve engagement and conversion rates.
Explore and implement AI tools for subject line optimization, A/B testing automation, and content optimization.
Perform other duties and/or special projects as assigned.

Bachelor’s degree in any discipline or MBA in Marketing/Digital marketing with a minimum of 2 years of experience in building and deploying B2B email campaigns in Salesforce Marketing Cloud or in lieu of a degree, 4+ years of hands-on-experience executing Email campaigns via email service platform.
Minimum 2 years of experience in Direct Marketing Channel experience i.e., Email, Direct Mail, SMS, Mobile push/wallet campaigns.
Proven experience in B2B campaign operations or marketing automation.
Exposure to any enterprise email service platform: PCM/Harmony (or) Zeta Marketing Platform (or) SFMC (Salesforce Marketing Cloud).
Excellent attention to detail, project management, and communication skills.
Proven ability to deliver Analytical solutions for Business problems.

We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
We provide career advancement and upskilling opportunities for all to take up leadership roles.

Manager, Channel Marketing

Key skills