Marketing Manager – Supply

Role Overview

• Lead and deliver the domestic acquisition marketing strategy for domestic energy supply.
• Plan and execute integrated highly impactful performance marketing campaigns that turn our target audience into Good Energy customers.
• Own the roadmap for delivery of our domestic supply marketing, ensuring we remain on track, hitting seasonal peaks with aligned campaigns.
• Own performance against acquisition targets, ensuring we’re delivering against commercial objectives, with regular forecasting of where we are performing vs target.
• Aligning cross-functional groups within the marketing team and beyond to deliver against the strategy.
• Managing campaign reporting, working with marketing data analyst to extract insights on campaign performance.
• Proactively act on insight to optimise existing marketing activity or introduce new activity that will support commercial objectives.
• Proactively bringing examples of best practice, inspiration and insight to the wider marketing team, stakeholders and agency partners, to ensure we’re adapting to market trends.
• Utilise your strong stakeholder management, engagement and influencing skills to support best practice and efficient delivery.
• Partner with agencies and in-house design and content teams to create compelling, conversion focused advertising assets, keeping a clear roadmap of activity to support prioritisation across the team.
• Build strong, trusted relationships with our proposition teams to bring new products to market and translate complex energy concepts into clear, customer‑friendly messages.
• Clear alignment and regular touch points with our comms team, to ensure campaigns are appropriately amplified through comms channels.
• Ensure spending remains on track and customer acquisition costs are aligned to targets.

Requirements

• Highly experienced in acquisition marketing, with particular focus on digital acquisition, as well as additional channel experience.
• Comfortable working in a fast‑paced, agile environment, making quick tactical decisions to improve campaign performance.
• Highly organised, motivated and proactive, with great attention to detail. Comfortable juggling multiple projects at once.
• Collaborative and strong at building relationships across teams and functions.
• Confident turning data into insight, spotting trends, and making evidence‑based decisions.

Benefits

• £500 work from home allowance
• an annual allowance paid monthly alongside your salary to support with working from home costs.
• £500 travel allowance
• an annual allowance paid monthly alongside your salary to support with travelling to work costs.
• £500 annual development allowance: to spend on your chosen development area, whether that’s in your current role, or future roles.
• 8% annual bonus: company-wide bonus scheme designed to reward collective teamwork and delivery of results across the whole business.
• 25 days annual leave, a day off for your birthday, additional days leave for long service, plus bank holidays. You’ll also have the option to buy additional leave, allowing for a better work-life balance.
• Ethical Pension with Aviva: Good Energy offers an ethical pension plan provided by Aviva, with employer-matched contributions up to 7.5% of your base salary.