Chippenham, England, United Kingdom of Great Britain and Northern Ireland
Full Time
2 weeks ago
$40,000 - $50,000 GBP
No Sponsorship
Key skills
AgileStakeholder Management
About this role
Role Overview
Lead and deliver the domestic acquisition marketing strategy for domestic energy supply.
Plan and execute integrated highly impactful performance marketing campaigns that turn our target audience into Good Energy customers.
Own the roadmap for delivery of our domestic supply marketing, ensuring we remain on track, hitting seasonal peaks with aligned campaigns.
Own performance against acquisition targets, ensuring we’re delivering against commercial objectives, with regular forecasting of where we are performing vs target.
Aligning cross-functional groups within the marketing team and beyond to deliver against the strategy.
Managing campaign reporting, working with marketing data analyst to extract insights on campaign performance.
Proactively act on insight to optimise existing marketing activity or introduce new activity that will support commercial objectives.
Proactively bringing examples of best practice, inspiration and insight to the wider marketing team, stakeholders and agency partners, to ensure we’re adapting to market trends.
Utilise your strong stakeholder management, engagement and influencing skills to support best practice and efficient delivery.
Partner with agencies and in-house design and content teams to create compelling, conversion focused advertising assets, keeping a clear roadmap of activity to support prioritisation across the team.
Build strong, trusted relationships with our proposition teams to bring new products to market and translate complex energy concepts into clear, customer‑friendly messages.
Clear alignment and regular touch points with our comms team, to ensure campaigns are appropriately amplified through comms channels.
Ensure spending remains on track and customer acquisition costs are aligned to targets.
Requirements
Highly experienced in acquisition marketing, with particular focus on digital acquisition, as well as additional channel experience.
Comfortable working in a fast‑paced, agile environment, making quick tactical decisions to improve campaign performance.
Highly organised, motivated and proactive, with great attention to detail. Comfortable juggling multiple projects at once.
Collaborative and strong at building relationships across teams and functions.
Confident turning data into insight, spotting trends, and making evidence‑based decisions.
Benefits
£500 work from home allowance
an annual allowance paid monthly alongside your salary to support with working from home costs.
£500 travel allowance
an annual allowance paid monthly alongside your salary to support with travelling to work costs.
£500 annual development allowance: to spend on your chosen development area, whether that’s in your current role, or future roles.
8% annual bonus: company-wide bonus scheme designed to reward collective teamwork and delivery of results across the whole business.
25 days annual leave, a day off for your birthday, additional days leave for long service, plus bank holidays. You’ll also have the option to buy additional leave, allowing for a better work-life balance.
Ethical Pension with Aviva: Good Energy offers an ethical pension plan provided by Aviva, with employer-matched contributions up to 7.5% of your base salary.