Strategic Marketing Manager

Role Overview

• Leads the development and execution of annual, A'la carte, and quarterly retail go-to-market strategies and tactics aligned to vendor priorities, budgets, consumer trends, and retailer requirements.
• Creates comprehensive plans supporting product launches, promotional windows, and retail initiatives.
• Identifies and cultivates key vendor relationships with stakeholders to obtain Marketing Development Funds (MDF) and supports joint business planning.
• Manages MDF budgets strategically to maximize ROI and accelerate assortment, merchandising, and promotional performance.
• Plans, coordinates and executes Consumer marketing campaigns—including sell-in, sell-through, launch readiness, partner enablement, promotional activities, and omni-channel marketing—ensuring that all deliverables meet retailer and vendor brand standards.
• Coordinates and manages applicable events including retail activations, product launch moments, and partner engagements.
• Analyzes POS data, category trends, sell-through velocity, retail calendar impacts, and competitive activity to guide marketing decisions.
• Evaluates campaign results and adjusts strategy to respond to retail performance, category shifts, and market changes.
• Develops, implements and maintains standardized consumer marketing sell kits, and collateral.
• Ensures consistent branding and messaging across all internal and external communications, product storytelling, and partner-facing content.
• Manages MDF budgets and participates in the introduction of new programs, features, enablement kits, and turnkey assets that support retailer engagement and growth.
• Contracts and works with outside vendors as needed for development and delivery of retail marketing programs.
• May manage fee-based marketing programs focused on targeted markets or partner segments.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 3+ years of B2C or channel marketing experience, preferably in consumer electronics or retail distribution
• Strong understanding of distributor–vendor–retailer ecosystems and fundamental marketing principles
• Proficiency in Microsoft Excel, data analytics tools, and marketing automation platforms
• Exceptional written/verbal communication and presentation skills
• Demonstrated problem-solving, critical thinking, and project management abilities
• Proven ability to manage multiple priorities, meet deadlines, and work independently with minimal supervision
• Inclusive collaborator who values diverse perspectives and cultivates strong cross-functional relationships
• Willingness to travel up to 25% and lift up to 20 lbs for event setups

Benefits

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
• Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.