Head of User Acquisition
Limassol, Limassol, Cyprus
Full Time
2 weeks ago
No Sponsorship
Key skills
AIAnalyticsLeadership
About this role
Role Overview
- Own UA strategy and performance across Meta and Google
- Own acquisition through web funnels and subscription flows
- Define channel architecture and scaling frameworks
- Drive spend growth with ROI / LTV discipline
- Lead UA automation and system development: evolve Meta automation model, build Google automation and structure
- Build UA operating model and performance standards
- Hire, structure, and develop UA team
- Raise execution quality and experimentation velocity
- Partner with product, analytics, creative, and funnel teams
- Align UA experiments with funnel and product experiments
- Own portfolio-level performance metrics
Requirements
- 5+ years in User Acquisition / Performance Marketing
- Proven UA leadership experience
- Deep hands-on expertise in: Meta Ads, Google Ads, web funnel acquisition
- Experience scaling large paid acquisition budgets
- Experience with subscription / B2C digital products
- Strong systems and experimentation mindset
- Experience building UA frameworks and processes
- Experience hiring and developing UA managers
- Comfortable owning revenue and efficiency metrics
- Strong analytical and strategic thinking
- English B2+
Benefits
- company-provided medical expense compensation
- Flexible paid time off, you get 21 days of annual leave + 10 days of public holidays.
- AI solutions: АІ subscription and other tools.