Develop high-quality content for the company’s website, blogs, newsletters, and social media channels to educate and engage our target audience.
Collaborate with marketing to create and execute a content strategy aligned with company goals and target audiences.
Create compelling and conversion-focused advertising copy for digital campaigns while maintaining brand consistency and regulatory compliance.
Utilize AI tools effectively to assist in content creation, research, and optimization.
Optimize content for search engines to improve visibility and drive organic traffic.
Conduct thorough research on financial markets, trading strategies, economic events, and industry trends to produce accurate and up-to-date content.
Conduct research on competitors' content strategies, identify, and develop strategies to differentiate HFM.
Monitor the performance of content through analytics tools, and adjust strategies based on data-driven insights to improve engagement and reach.
Ensure all content complies with industry regulations and legal requirements, avoiding misleading or non-compliant language.
Ensure all content is accurate, clear, and consistent in tone and style and meets the company’s brand guidelines.
Work closely with key team members and other subject matter experts to gather insights and ensure the content is technically accurate and relevant.

5+ years of experience as a content writer, preferably in the CFD or financial services industry.
Strong writing and editing skills with a keen eye for detail.
Familiarity with AI tools for content creation (e.g., ChatGPT, Gemini, Claude, etc).
Excellent research and analytical skills.
Ability to work independently and as part of a team.
Strong understanding of SEO principles.

Senior Content Writer

Key skills