Lifecycle Marketing Manager (Members)

Snout is hiring a Lifecycle Marketing Manager (Members) to build member communications and engagement journeys from onboarding through renewal. The role focuses on helping members understand and use their wellness benefits to improve retention, and includes creating campaigns, referral programs, and member education content.

Responsibilities:

• Build the welcome series, member education and onboarding workflows, including first-visit and benefit-use reminders
• Build and manage always-on journeys that close the education gaps we find in CX support requests and cancellation reasons, including re-engaging members who haven't used their benefits
• Partner with CX to capture and categorize cancellation reasons consistently, so every lapse tells us something we can act on
• Write member-facing copy and create on-brand assets for email, SMS, landing pages, newsletters, in-app messages, FAQs and renewal communications
• Own the content calendar, personalizing by member behavior, pet needs (species, life stage) and lifecycle stage, with seasonal campaigns tied to moments like dental health month and flea/tick season
• Build, launch and grow a formal member referral program, along with member perks, partner offers and community moments, then test messaging, timing and channels and report on results

Requirements:

• 4+ years experience in lifecycle marketing or subscription/membership-based marketing
• Experience building programs across more than one lifecycle stage (ex. onboarding, engagement, renewal)
• Strong copywriting, with a portfolio of customer-facing emails and campaigns you wrote yourself, and the ability to wireframe or create your own emails, landing pages and assets
• Hands-on journey building in an email or marketing automation platform, including segmentation, personalization and A/B testing
• Experience using member data to improve benefit usage, retention, referrals or payment health
• A builder mindset, with a track record of taking work from an initial idea through launch
• Pet, veterinary or healthcare industry background
• Experience developing referral, loyalty, member perks or community programs
• Experience turning CX feedback and cancellation reasons into education and engagement campaigns
• Familiarity with Marketo, Customer.io or similar platforms (including SMS or in-app messaging), design tools like Canva or Figma, and AI tools for ideation and execution