Product Marketing Manager

Spectrio is hiring a Product Marketing Manager to connect Product Management with its go-to-market teams. The role translates technical hardware, software, and OEM-certified solutions into market-facing messaging and enablement, while guiding vertical strategy, competitive analysis, product launches, and performance tracking.

Responsibilities:

• Embed directly within product development cycles to track release roadmaps, technical updates, and OEM partner certifications
• Establish continuous feedback loops between Product, Sales, and Channel teams to refine product positioning
• Translate complex technical capabilities into human-centric value stories using Spectrio’s brand voice ("confident authority, instantly human")
• Develop channel-ready marketing toolkits, co-branded collateral guidelines, product guides, and partner training modules to support indirect growth
• Package and market OEM-certified solutions to maximize partner ecosystem adoption and reseller engagement
• Tailor core messaging into distinct value propositions across core verticals, specifically driving market strategy for our automotive sub-brand
• Ensure strict alignment with Spectrio visual identity standards, leveraging approved terminology across solutions and services
• Conduct market research to monitor competitive positioning, market dynamics, and third-party platform trends
• Produce competitive battle cards, win/loss insights, and differentiation matrices for direct and partner sales teams
• Oversee product launch campaigns and create high-performing sales assets, website copy, and presentations
• Collaborate with design teams to produce imagery following Spectrio’s Enhanced Reality photography standards and Technical Monoline graphic styles
• Define and track KPIs for go-to-market initiatives, channel enablement asset adoption, and product launch success
• All other duties as assigned

Requirements:

• 3–5+ years of product marketing experience in SaaS, hardware/software ecosystems, or digital out-of-home platforms
• Proven track record supporting channel-led GTM strategies, OEM alliance co-marketing, or distributor/reseller enablement
• Strong technical aptitude with a demonstrated ability to work seamlessly alongside Product Managers and Engineering teams
• Exceptional writing and storytelling capabilities, able to distill complex technical features into simple, action-oriented messaging
• Familiarity with modern visual and brand design systems (experience maintaining strict brand, visual, and tone guidelines)
• Bachelor's or Master's degree in Marketing, Business Administration, or a related field preferred (or equivalent practical experience)
• Direct experience in the Digital Signage or Digital Out-of-Home (DOOH) space—either working at a direct industry competitor or managing a digital signage network/business on the client/customer side
• Hands-on experience or familiarity with Salesforce (SFDC) for campaign tracking, pipeline analysis, or sales enablement resource management