Senior Manager, Marketing Effectiveness

Dentsu International Americas, LLC is hiring a Senior Manager, Marketing Effectiveness to own client analytics delivery and build reliable data foundations for reporting and AI applications. The role partners across analytics, media, product, and engineering to deliver marketing insights, scalable data pipelines, measurement, automation, and governed semantic models.

Responsibilities:

• The Senior Manager, Marketing Effectiveness owns client analytics delivery and the data foundations behind it. Partner with Analytics, Media, Product, and Engineering teams to turn fragmented data into reliable reporting and actionable marketing insights. Combine client-facing analysis with scalable pipelines, automation, and governed semantic models that support AI applications
• Manage analytics engagements, define deliverables and timelines, and translate business questions into analysis and recommendations
• Build and maintain reusable pipelines and data models using SQL, Python, Adverity, and Databricks. Integrate and normalize data from multiple sources
• Resolve data discrepancies and implement validation, lineage, access controls, and monitoring to strengthen trust in reporting and AI outputs
• Develop dashboards and presentations, investigate performance drivers, and support measurement strategies and learning agendas
• Streamline recurring workflows and build governed semantic layers that support natural-language querying and reliable AI-assisted analysis
• Coordinate across teams, communicate findings to clients and stakeholders, and mentor junior analysts and engineers

Requirements:

• Bachelor's degree in a quantitative discipline (Statistics, Economics, Data Science, Computer Science, Engineering, Information Systems) or a related field
• Experience spanning marketing or media analytics and scalable data engineering, including ownership of project delivery
• Strong SQL and Python skills, with experience in dbt, Databricks, and ETL/ELT workflows
• Familiarity with Adverity and Azure Data Factory
• Experience with data visualization tools (Power BI or Tableau), advanced Excel, and clear presentation of analytical findings
• Strong problem-solving, communication, and project management skills, with attention to detail and a collaborative approach
• Experience in Measurement (BLS/SLS/MarTech/Search/Lift/Closed-Loop/Incrementality/Foot Traffic)
• Advanced Analytics (RBA/Modeled Attribution/MMM/clean rooms/designed tests)