Marketing Analyst

Description

Robert Half's marketing & creative client is seeking a Marketing Analyst for a 6-month contract opportunity in Portsmouth, NH. This is a hybrid, 40-hour-per-week opportunity; candidates must be willing and able to work onsite 3 days-per-week. This role will support digital campaigns, web content, reporting, and media operations. The Marketing Analyst will execute and optimize marketing campaigns, analyze performance data, maintain reporting dashboards, and coordinate digital marketing initiatives across multiple channels.

Responsibilities

• Build and maintain marketing dashboards and campaign performance reports
• Analyze campaign, website, and engagement data to identify trends and opportunities
• Track key marketing metrics including engagement, conversions, registrations, and revenue attribution
• Support the execution of web and owned media campaigns across digital channels
• Coordinate campaign calendars, content updates, and media placements
• Partner with marketing, creative, and strategy teams to support campaign goals
• Perform QA on campaign assets, tracking, links, and web content
• Maintain campaign documentation, workflows, and reporting processes
• Identify opportunities to improve campaign performance and operational efficiency
• Manage multiple projects and priorities in a fast-paced environment

Requirements

• Degree in marketing, analytics, communications, business, or related
• 2+ years of experience in marketing analytics, digital marketing, campaign reporting, or a related
• Experience using Google Analytics (GA4) and interpreting website performance data
• Strong understanding of marketing performance metrics and campaign reporting
• Advanced Excel skills
• Strong analytical, organizational, and problem-solving abilities
• Excellent communication and stakeholder management skills
• Ability to manage multiple projects and deadlines simultaneously
• Experience with Looker Studio, Power BI, Tableau, or similar reporting tools preferred
• Experience with Marketo, Salesforce, or similar marketing platforms preferred
• Familiarity with CMS platforms such as WordPress, Drupal, or related
• Experience with project management tools such as Smartsheet, Jira, Asana, or similar

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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