Senior Manager, Solution & Account-Based Marketing

Argano is seeking a Senior Manager, Solution & Account-Based Marketing to connect its solutions and technology capabilities with enterprise buyer needs. The role develops solution positioning and go-to-market strategies, executes targeted account-based marketing programs, equips Sales with messaging, and optimizes programs to support pipeline and revenue growth.

Responsibilities:

• Partner with solution and practice leaders to develop differentiated positioning, messaging, and value propositions for Argano's services and technology capabilities
• Develop a deep understanding of enterprise buyer needs, industry challenges, competitive dynamics, and market opportunities
• Create solution messaging frameworks, buyer personas, value propositions, and compelling narratives that connect Argano's capabilities to measurable business outcomes
• Support go-to-market strategies for new and evolving solutions, offerings, and strategic initiatives
• Collaborate with Content and Digital Marketing to develop solution briefs, sales presentations, customer stories, thought leadership, and campaign messaging
• Develop and execute targeted ABM programs aligned with Argano's strategic growth priorities and solution offerings
• Partner with Sales to identify priority accounts, buying committees, business challenges, and opportunities for engagement
• Create account-specific marketing strategies that connect relevant solutions to each account's business priorities
• Orchestrate integrated campaigns across digital advertising, email, executive engagement, content, events, and sales outreach
• Leverage account intelligence, intent signals, and engagement data to personalize programs and prioritize marketing investment
• Equip Sales with persona-specific messaging, competitive insights, objection-handling guidance, and solution narratives
• Partner with Sales and Alliances to activate joint go-to-market programs and strategic account initiatives
• Collaborate with internal subject matter experts to turn technical expertise into relevant, compelling market-facing content
• Ensure consistent messaging across campaigns, sales engagement, and customer-facing experiences
• Define and track performance metrics across solution marketing and ABM programs, including account engagement, pipeline creation, opportunity acceleration, and revenue influence
• Gather feedback from Sales, clients, and market engagement to refine positioning and go-to-market strategies
• Use campaign performance, intent data, and market insights to identify opportunities for optimization
• Communicate results, insights, and recommendations to Marketing and Sales leadership

Requirements:

• 10+ years of B2B marketing experience, including experience in product marketing, solution marketing, account-based marketing, or integrated go-to-market roles
• Experience marketing enterprise technology, digital transformation, SaaS, cloud, ERP, CRM, data, AI, or professional services
• Demonstrated ability to develop differentiated positioning, messaging, and value propositions for complex solutions
• Experience translating technical capabilities into compelling business outcomes and executive-level narratives
• Proven success developing integrated marketing programs that generate engagement and influence enterprise pipeline
• Strong understanding of enterprise buyer personas, buying committees, long sales cycles, and account-based marketing principles
• Experience collaborating with Sales, product or solution leaders, Alliances, and Marketing teams
• Excellent writing, storytelling, communication, and presentation skills
• Strong analytical skills and familiarity with CRM, marketing automation, and ABM technologies
• Ability to balance strategic thinking with hands-on execution in a fast-paced, remote environment