Manager - Account Based Marketing (ABM)

DataCore Software is hiring a Manager - Account Based Marketing to make account-based marketing a core pipeline engine. The role leads tiered ABM and demand generation, collaborates with sellers and partners on account execution, operates the ABM and data stack, and is accountable for pipeline and revenue outcomes.

Responsibilities:

• Own ABM as a primary pipeline motion for DataCore, accountable for engagement, pipeline, and revenue from a defined set of target accounts
• Design and run the full ABM tiering model: strategic 1:1 programs for the highest-value accounts; 1:few clusters by segment, industry, or use case; and programmatic 1:many coverage for the remaining market
• Build and maintain the target account list and tiers with sellers and partners, using fit, intent, technographic, and timing signals such as infrastructure refresh cycles, platform migrations, and expansion triggers
• Map buying groups end to end, from IT and infrastructure leaders to architects, operations teams, and the partners who shape the decision
• Work accounts alongside sellers, sales engineers, and partners as a hybrid seller: join account planning, research and personalize outreach, support prospecting, and stay with priority accounts through the opportunity
• Orchestrate multi-channel plays across paid social, programmatic display, email, direct mail, content, webinars, and seller and SDR outreach, sequenced to each account's buying stage
• Partner with resellers and systems integrators on joint account plans, co-marketing, and MDF-funded plays, with clean deal registration and partner-influenced tracking
• Own the account experience around key industry events, including pre-event targeting, meetings, executive experiences, and structured follow-up, working with field marketing
• Run demand generation programs alongside ABM, including campaigns, nurture tracks, and content that build pipeline beyond the named account list
• Know DataCore's portfolio and the problems it solves well enough that outreach holds up with technical buyers, including Pixitmedia's high-performance storage for media and entertainment workflows
• Partner with product marketing on messaging, customer proof, and account-specific content, including use cases, reference architectures, and case studies
• Run the ABM and data stack hands-on: build segments and audiences in 6sense, configure intent and buying-stage models, run Clay enrichment and Claygent research workflows, and keep the data flowing cleanly into Salesforce
• Use AI daily to research accounts, build personalized content and sequences, and score intent, creating reusable workflows with the GTM engineering team
• Work with marketing operations on routing, account scoring, and attribution, so ABM-sourced and ABM-influenced pipeline is measured accurately
• Report weekly on account engagement, buying-group coverage, pipeline created and progressed, and win rates by tier, and shift plays and spend based on what the data shows

Requirements:

• AI-first problem solving is the core requirement for this role: you reach for AI first, not last, to think through and solve real problems, treat AI as a digital co-worker rather than an occasional tool, and can point to how you've actually done it. This isn't optional, and it isn't just familiarity with the tools
• 5+ years in B2B ABM and demand generation, with hands-on experience running strategic 1:1, 1:few, and programmatic ABM
• Deep, hands-on technical proficiency with ABM and data platforms, including 6sense or Demandbase and Clay, from building audiences and intent models to enrichment workflows and Salesforce integration
• A track record of working accounts directly alongside sellers, with pipeline and revenue outcomes you can point to
• Strong demand generation fundamentals, including campaign design, multi-channel execution, nurture, and funnel conversion
• Experience marketing to technical buyers of infrastructure, storage, or data management technology
• Experience in a channel-led motion, working with resellers or systems integrators
• Salesforce fluency is a must
• US-based, with a global remit, comfort working across time zones, and regular travel to key industry events
• Bachelor's degree, or equivalent practical experience
• Media & Entertainment experience, such as marketing to studios, broadcasters, post-production houses, or media systems integrators
• Working knowledge of media workflows and their storage requirements, such as high-throughput file storage and integration with Avid, Adobe, or DaVinci Resolve environments
• Prior experience in a sales, SDR, or solutions role, giving you a seller's instincts for account strategy and qualification
• Experience running ABM around major industry events and across multiple regions
• Hands-on experience building AI agents or automations for account research and personalization
• A working understanding of CAC and pipeline efficiency at the account and tier level