Retention Marketing Manager

Sun Coast Sciences is hiring a Retention Marketing Manager to own retention performance at its subscription business. The role is responsible for improving renewal and subscriber retention outcomes, setting the testing roadmap, and directing a two-person team that builds the chosen initiatives.

Responsibilities:

• The internal title for this role is Head of Retention. It reports to the CMO and owns the retention number outright
• Six measures, tracked weekly: third shipment taken, churn, take rate, failed renewals recovered, self-serve retention, and net revenue per new subscriber in the first 90 days. Five outright, one you influence
• Underneath them: every message a subscriber gets in their first 90 days, the cancel flow and the offers in it, the subscriber portal, the save rules the phone team follows, and the test roadmap
• A two-person team builds what you decide to build
• Most of it you decide and tell the CMO afterward. You don't ask first. A few, like the subscription offer at checkout, you shape with the teams that run them

Requirements:

• You've owned retention at a subscription business where most revenue came from renewals
• Reporting a number you own in a bad week, without softening it
• Finding the cause that's true rather than the one that's comfortable
• Killing a test you designed, on the date you set before launch
• Checking a figure against a second source before you say it
• Pulling and checking your own numbers rather than waiting on an analyst
• We're data-heavy and use AI tools daily, Claude especially
• You've owned first- or second-renewal retention at a subscription business doing $50M+ or carrying 20,000+ subscribers, where most revenue came from renewals rather than new orders
• You've run a cancel-and-save program end to end
• managed people for three years or more
• Eight-plus years in retention, lifecycle or subscription roles
• You want to own a number outright, not support the person who owns it
• You'd rather be handed something broken and left alone than handed a plan and asked to run it
• You think in weeks — though some results take two to three months to read. Waiting three meetings for a decision makes you itch
• If you need everyone to agree before you move, this will frustrate you
• would rather have real authority over one number than an opinion on five