Senior Product Marketing Manager

Niobium is hiring a Senior Product Marketing Manager to position and market its fully homomorphic encryption cloud service and hardware products. The role leads marketing programs, product messaging, launches, competitive analysis, sales enablement, content, public and analyst relations, website, events, and social media, translating technical performance into accurate, defensible claims.

Responsibilities:

• Own the positioning and messaging for The Fog and for Niobium's chip, board, server, and sovereign deployment products: who each product is for, what it replaces, and why it wins. Keep those answers consistent across the website, sales material, press, and conference content
• Work directly with our cryptographers and hardware and software engineers to understand benchmark results and turn them into performance claims, with the emphasis on system-level performance per watt and per dollar against GPU systems
• Own the competitive framing: how FHE hardware compares with GPU, CPU, and other accelerator approaches, and how Niobium compares with other FHE vendors. The product team and the CTO support you with data and review, and you are responsible for the framing
• Propose pricing for the hardware products and for The Fog, based on a business case and market analysis
• Spend time with customers and prospects, most of them evaluating the chip, board, or rack-level products, so the messaging is tested against real buyers. Support the Fog sales effort with the same positioning and collateral work
• Run win/loss and voice-of-customer reviews with sales, and feed what you learn back into messaging and the product roadmap
• Define buyer personas and the message for each segment we sell to, including financial services, healthcare, defense and government, and sovereign cloud operators
• Own market sizing and segment analysis for the board and for fundraising material
• Write and manage blog posts, press releases, white papers, product briefs, solution briefs, and case studies, including getting approval from customers and partners to name them
• Produce reference architectures and sizing guides with engineering: how many boards or servers a given workload needs, and the Fog equivalent
• Plan and run product launches, including announcements for new chips, boards, and systems, and support launches of new Fog capabilities
• Contribute to Fog developer documentation and give user-experience feedback on the Fog console and onboarding
• Create sales presentations, pitch decks, one-pagers, demo scripts, battlecards, proof points, and objection-handling material. Our sales team sells a technology most buyers have never bought before, so this material has to hold up in front of a skeptical security architect
• Train sales on new messaging and products as they ship
• Maintain a single source of truth for product claims and specifications that sales, business development, engineering, and executives use
• Manage our PR firm, including the editorial calendar, press releases, and press and analyst interviews for the CEO, CTO, and CPO
• Own the relationship with industry analysts: briefings, inquiry, and placement in relevant research
• Pitch and support speaking submissions and awards
• Own niobium.co, including the product demos on the site, and work with our agency and internal web dev team on site improvements, outbound marketing material, and sales collateral
• Keep the site current with each launch, release, and announcement
• Own product naming and brand guidelines, and keep them consistent across everything we publish
• Plan and run Niobium's conference presence, including RSAC, ISC High Performance, and SC, from target lists and meeting scheduling through follow-up
• Run partner and ecosystem marketing: joint content and announcements with ISVs, cloud providers, consortia, and resellers
• Support hackathons and developer events that put The Fog in front of customers
• Run Niobium's social media program

Requirements:

• 8 or more years in product marketing, with at least 3 of them at a semiconductor or hardware-systems company such as AMD, Intel, NVIDIA, Marvell, Qualcomm, or a comparable startup
• A portfolio of work you produced yourself: sales presentations, product and solution briefs, white papers, launch messaging, blog posts, and social campaigns
• Experience marketing a hardware product and a cloud or software service, or a clear ability to do both
• Comfort reading benchmark data and performance claims, asking engineers the right questions, and writing accurate, defensible comparisons against competing products
• Experience managing a PR agency and working with industry analysts such as Gartner
• Experience planning and running a presence at technical conferences
• Strong writing. You will write most of what we publish, and it has to be clear to a technical audience
• The ability to work independently in a small company
• Experience marketing AI accelerators, data center systems, or HPC products
• Background in security, privacy, or cryptography products. Prior FHE experience is not required; we will teach you the technology
• Experience selling to regulated industries, government, or defense customers
• Experience with a cloud service launch, usage-based pricing, or developer onboarding
• Experience managing a website and working with a design agency
• An engineering or technical degree