Senior Product Marketing Manager - Data & Customer Context

Iterable is hiring a Senior Product Marketing Manager to own the messaging, positioning, and go-to-market strategy for its data platform and customer context capabilities. The role translates technical data infrastructure into customer value, leads launches and market research, and drives adoption and expansion.

Responsibilities:

• Define and evolve the narrative for Iterable's customer context capabilities, articulating how our data foundation enables more intelligent personalization and agentic experiences, and why we win there
• Shape Iterable's positioning around context engineering, translating how we connect, structure, and activate customer data into a differentiated story about what AI and agents can accomplish with richer customer context
• Translate deep technical understanding of how our data platform works into customer value that resonates with both technical practitioners and business decision-makers
• Craft bold, narrative-driven messaging and positioning that connects data platform innovation to tangible customer value
• Write launch messaging for data platform releases, and contribute data platform messaging to Tier 1 launches so it ladders back to the flagship story
• Partner with the team on launch content and campaigns for your portfolio, ensuring every asset ladders back to the launch narrative rather than drifting into its own
• Own product launch strategy and execution for data platform products from concept to market
• Define launch tiering and work with product team to align on the go-to-market plan
• Establish product success metrics, analyze performance, and use insights to shape future GTM strategy
• Conduct ongoing research into data infrastructure and AI market trends, competitive positioning, and customer needs to sharpen and stress-test Iterable's data platform positioning
• Partner with product management to ensure the data platform narrative reflects real market shifts and informs roadmap decisions
• Represent your product area in analyst relations and thought leadership initiatives
• Drive customer adoption and expansion of data platform capabilities through lifecycle messaging and targeted enablement
• Partner with customer marketing and CS on reference stories and case studies that prove out the data platform narrative with real customers

Requirements:

• 6+ years in product marketing at a B2B SaaS company, with significant experience leading or contributing to Tier 1 product releases. Background in data infrastructure, data warehousing, iPaaS, automation, or similarly technical B2B SaaS
• 1–3 years of experience marketing AI-native or agentic products, with a clear understanding of how data provides the context that AI models and agents depend on
• Strong storytelling: a track record of shaping the "why" behind a launch and translating it into messaging that sells
• Deep technical understanding of data architecture, including APIs, SDKs, pipelines, integrations, and data warehouses, with the ability to translate it into clear, differentiated customer narratives
• An AI-forward PMM who uses AI tools in creative, non-obvious ways across research, messaging, and content development
• Comfortable partnering closely with Product, Engineering, and GTM leaders, with sound independent judgment
• martech experience is a plus