Growth Marketer

US HealthConnect, Inc. is hiring a Growth Marketer to manage audience engagement for targeted online medical education programs, build specialty-specific audiences, and improve digital marketing tactics. The role develops and executes data-driven acquisition strategies and optimizes campaigns using analytics, marketing technology, and testing.

Responsibilities:

• Support the development and execution of data-driven audience acquisition strategies for online and live programs
• Use analytics, AI tools, and marketing technologies to optimize campaign performance
• Analyze datasets to generate insights and support decision making
• Manage multi-channel digital marketing campaigns (site, email, paid media, social, etc.)
• Monitor, report on, and optimize advertising performance and conversion metrics
• Collaborate with internal stakeholders, vendors, and partners to deliver integrated marketing initiatives
• Participate in project launches and implementation meetings, providing strategic and technical input
• Continuously test, learn, and iterate on campaigns using A/B testing
• Optimize content performance using data insights and best practices
• Maintain strong understanding of USH processes, brands, products, and data ecosystems
• Stay current on new tools, technologies, and AI capabilities and apply where appropriate to improve marketing effectiveness

Requirements:

• 5+ years' experience in marketing
• Experience with marketing automation platforms
• Experience working with marketing data and performance metrics
• Flexibility and ability to work independently in a fast-paced environment
• Strong strategic and creative thinking
• Ability to prioritize and manage multiple projects at a time as well as support complex initiatives
• Strong digital, technical, and organizational skills
• Acute attention to detail
• Strong verbal and written communication skills
• Confident communicating with internal partners, vendors and partners
• Proficiency in Microsoft Office programs and Google Analytics/GA4
• Bachelor's degree (B.S.) or equivalent Marketing, Business, Data Analytics or related area preferred