Growth Marketer, Nino

CoinTracker is hiring a Growth Marketer for Nino, its AI-powered financial planning product. The role owns customer acquisition from first visit through held consultation, including the website, paid search, AI search and SEO, and the CoinTracker channel.

Responsibilities:

• Own the funnel from first visit to a held consultation. Set the plan, pick the channels, and own the number
• Ship the website yourself. Build and test landing pages, calculators, and comparison pages in our codebase with AI coding tools. No ticket queue
• Run paid acquisition. Google Ads first, then continuous experiments across new channels to find what scales
• Make Nino the answer in AI search. Content, comparison pages, reviews, and offsite authority, with an agency you direct
• Grow the CoinTracker channel. Work with the CoinTracker team to reach its users with the right offer at the right time
• Close the gap between booked and held. Scheduling, reminders, and qualification so more booked calls turn into real conversations

Requirements:

• You want to bring expert tax and financial advice to households that have outgrown doing it themselves, and you want to do it at an early-stage company where your work moves the number
• You see what needs doing and do it. You don't wait for a brief, a budget, or an engineer
• You make the people around you better: sales, advisors, engineers, and agencies. You say what you think and follow through
• You start from how customers decide, not from a playbook. You can explain why a number moved
• 3+ years in growth or performance marketing, ideally at a consumer company that sells a high-ticket service through a call. You've owned a pipeline number for a sales team and hit it
• You've built and launched pages and experiments yourself, and you're comfortable changing a website with AI coding tools
• You're hands-on with paid search and know your CAC, payback, and conversion by channel
• You've grown AEO/SEO: content, comparison pages, or offsite authority that got cited by AI answer engines or ranked, and you're ready to direct an agency from day one
• You read numbers honestly, including small samples and long lags between lead and customer
• Bonus: you've marketed in a regulated category (financial advice, tax, insurance, health) and know how to write copy that's compelling and compliant