Demand Gen /Growth Marketer

Didero is building AI-powered agentic supplier management for global trade. The Demand Gen/Growth Marketer will lead integrated marketing and demand-generation programs, manage two BDRs and external partners, and work with sales leadership to generate qualified pipeline and measurable revenue impact.

Responsibilities:

• Manage a team of 2 BDRs against a named target account list: set their targets and sequences, coach on messaging, and be accountable for meetings booked and how many of those meetings become pipeline
• Develop and execute integrated growth strategies to generate and accelerate qualified pipeline across enterprise and mid-market segments
• Lead account-based marketing (ABM) initiatives in partnership with sales to target, engage, and convert priority accounts
• Collaborate closely with sales leadership to ensure aligned messaging, lead handoff processes, and closed-loop measurement between marketing and sales
• Manage highly targeted, ABM list driven digital marketing campaigns across paid search, paid social, display, and retargeting channels
• Build and enrich lists, landing pages, etc to support your campaigns
• Manage external agencies and vendors supporting digital ads, content creation, and event production
• Define and own key performance metrics (account engagement, meetings booked, pipeline contribution, ROI) and report on progress against goals
• Continuously test, measure, and optimize marketing channels to improve conversion rates and efficiency
• Stay abreast of emerging B2B marketing trends, technologies, and best practices to drive innovation and growth, principally AI tools that drive marketing efficiencies and increase engagement and conversions

Requirements:

• 7+ years of B2B marketing leadership experience, ideally in SaaS or enterprise software
• Proven success in developing and executing lead generation and ABM strategies that drive meaningful pipeline growth
• Strong knowledge of digital marketing channels, CRM, and marketing automation (e.g., HubSpot, Marketo, Salesforce)
• Experience managing agencies and cross-functional teams
• Proficiency in data analysis and marketing performance reporting tools (e.g., Google Analytics, Tableau, or similar)
• Excellent communication, leadership, and project management skills
• Comfort working in a fast-paced, high-growth environment
• Experience in procurement, supply chain software sector
• Experience building a growth marketing engine from scratch at an early stage SaaS
• Scaling a SaaS enterprise from early revenue to $20M+
• Practical experience with AI tools and agentic frameworks