Manager, Digital Marketing & Communications

Myasthenia Gravis Foundation of America (MGFA) is hiring a Manager, Digital Marketing & Communications to turn marketing strategy into campaigns, communications, and digital experiences that engage audiences and advance its mission. The role manages digital campaign execution, email, content, website, social media, paid marketing, analytics, and optimization, while guiding a Digital Marketing Coordinator.

Responsibilities:

• Turn marketing strategies into coordinated, actionable campaigns and initiatives
• Manage day-to-day execution across email, social media, paid digital media, and website channels
• Develop campaign timelines, coordinate deliverables, and keep projects moving
• Work with internal stakeholders and external partners to bring campaigns to life
• Monitor campaign results and continually look for opportunities to improve performance
• Manage email marketing campaigns, from audience segmentation and content development through production, testing, deployment, and reporting
• Develop and optimize email templates, messaging, and engagement strategies
• Build and refine automated email journeys and sequential communications to improve audience engagement
• Work with CRM and email platforms to support effective targeting, personalization, and conversion
• Write, edit, and develop engaging content for campaigns, websites, email, social media, and other communications
• Help shape campaign messaging and creative approaches while maintaining a consistent brand voice and visual identity
• Produce and adapt marketing materials within established brand guidelines and campaign creative systems, using tools such as Canva
• Coordinate content assignments and production with the Digital Marketing Coordinator and external creative partners
• Manage and improve website content, user experience, and conversion opportunities
• Help improve how audiences discover and engage with MGFA's content through search engines, AI-powered tools, and emerging digital platforms
• Work with internal and external partners on website enhancements and digital initiatives
• Help ensure digital communications are accessible, intuitive, and effective across devices and platforms
• Manage social media publishing, content distribution, and day-to-day channel execution
• Plan, execute, and optimize paid digital campaigns across platforms such as Meta and Google
• Evaluate audience engagement and identify opportunities to improve organic and paid performance
• Track and evaluate performance across website, email, social media, and digital campaigns
• Use tools such as Google Analytics and platform reporting dashboards to turn data into actionable insights
• Develop clear, useful campaign reporting for internal teams and external partners
• Continuously identify opportunities to improve marketing effectiveness and digital processes

Requirements:

• We're looking for a versatile digital marketer who combines strong content creation skills, campaign management experience, digital platform knowledge, and a performance-driven mindset
• You have big ambitions
• You're a driver
• You love to create
• You have a good eye for design and are comfortable producing polished materials using established creative templates and brand guidelines
• You're digitally curious
• You stay interested in what's next, explore new platforms and technologies, and look for better ways to work
• You actively use AI tools to support your work, analysis, and everyday productivity
• You're results-driven
• You know great marketing isn't just about creating great work. It's about achieving measurable objectives
• You set clear goals, track performance, and continuously look for ways to improve results
• You're organized and proactive
• You can juggle multiple projects, manage deadlines, and keep the details moving without losing sight of the larger goals
• You're a relationship builder
• You enjoy collaborating with colleagues, building connections with community members, and bringing people together to develop meaningful stories, content, and campaigns
• You're motivated by impact
• 4+ years of experience in digital marketing, integrated marketing, or marketing communications, preferably at a digital marketing agency, in-house at a nonprofit organization, or a combination of both
• Experience planning, executing, and optimizing digital marketing campaigns across multiple channels
• Strong writing, editing, and content development skills, along with a good eye for design and the ability to produce on-brand marketing materials
• Hands-on experience with email marketing platforms, including campaign creation, audience segmentation, and deployment
• Experience with organic social media management and paid digital advertising
• Familiarity with website content management, digital content optimization, and marketing analytics
• Comfort working with creative tools such as Canva or similar platforms to adapt and produce marketing materials
• Familiarity with CRM platforms, marketing automation, and digital reporting tools
• Experience with website platforms such as WordPress and analytics tools such as Google Analytics, Google Search Console, or comparable platforms
• Experience coordinating the work of junior team members, freelancers, or outside partners
• Strong organizational skills and experience managing multiple projects and deadlines
• Exposure to nonprofit organizations, healthcare, patient advocacy, or other mission-driven work