Digital Marketing Manager

AIRES is hiring a Digital Marketing Manager to lead digital marketing strategy and paid acquisition across Meta Ads, Google Ads, and ChatGPT Ads. The role focuses on generating qualified parent inquiries, applications, and enrollments while managing organic social media and improving campaign quality with feedback from the enrollment team.

Responsibilities:

• Develop the digital marketing strategy for AIRES programs, setting campaign goals, budgets, audiences, and timelines around key application and enrollment periods
• Build, launch, manage, and optimize paid campaigns across Meta Ads, Google Ads, and ChatGPT Ads. Test ad copy, creative, and landing pages, and adjust budgets based on performance
• Set up conversion tracking and report on ad spend, cost per qualified inquiry, and, where measurable, applications and enrollments driven by paid campaigns. Use feedback from the enrollment team to improve lead quality
• Manage the organic social media calendar, create and publish content, and keep program information current across AIRES channels

Requirements:

• Hands-on experience running campaigns on Meta Ads, Google Ads, and ChatGPT Ads, including campaign setup, budget management, performance monitoring, and optimization
• Experience developing a digital marketing strategy and using campaign data to decide which campaigns to scale, revise, or pause
• Ability to manage campaigns independently while working with a remote team
• Experience creating marketing collateral such as flyers, brochures, marketing emails, landing pages, or ad creative
• Experience marketing education programs or other services to parents and families
• Experience in consultative sales or enrollment advising
• a willingness to speak directly with parents, follow up with prospective families, and close enrollments when needed