Vice President, Growth Marketing

CookUnity is hiring a Vice President, Growth Marketing to lead its full-funnel growth strategy across customer acquisition, activation, retention, and lifetime value. The role oversees growth teams and channels, drives data-informed experimentation and performance management, and partners with Brand, Product, Data, and Creative leadership to scale the business.

Responsibilities:

• Lead the Growth Strategy: Own the full-funnel growth vision and roadmap, integrating paid, owned, earned, and product-led growth initiatives to scale efficiently while protecting CAC and maximizing LTV
• Team Leadership: Build, mentor, and inspire a team of high-performing growth marketers, channel leads, and analysts focused on acquisition, conversion, and retention
• Channel Excellence: Oversee performance across Meta, Google, TikTok, DSPs, and emerging channels, while expanding into new frontiers such as influencer, affiliate, and partnership-based growth
• Data & Experimentation: Foster a rigorous culture of testing, measurement, and optimization—leveraging analytics, attribution, and cohort insights to drive decisions
• Product-Led Growth: Partner with Product and Tech to identify and execute high-impact growth loops, cross-sell, upsell, and referral initiatives across the CookUnity ecosystem
• Brand x Growth Integration: Collaborate with Creative and Brand to develop compelling storytelling and performance-driven creative that elevates CookUnity’s chef-led value proposition
• Forecasting & Performance Management: Own growth forecasting, budget allocation, and reporting across all digital and offline performance channels
• Thought Leadership: Stay ahead of emerging trends, technologies, and platforms (AI, personalization, creator economy, etc.)—ensuring CookUnity remains at the forefront of modern marketing innovation

Requirements:

• 12+ years of experience in growth marketing, digital acquisition, and lifecycle management within fast-paced, high-growth DTC or marketplace environments
• Proven success leading large-scale customer acquisition and retention programs across multiple channels
• Deep understanding of marketing analytics, attribution, cohort analysis, and performance forecasting
• Exceptional leadership experience building and managing teams across media, data, creative, and product functions
• Strong background in experimentation frameworks, conversion rate optimization, and funnel diagnostics
• Demonstrated success partnering with senior executives to shape company strategy and growth objectives
• Experience managing large marketing budgets with an ROI-driven, analytical mindset
• Bachelor's degree required
• Visionary leader with entrepreneurial energy, strategic clarity, and a bias toward action
• Balances creativity and analytical rigor—equally fluent in data dashboards and storytelling decks
• Highly collaborative and capable of influencing across multiple teams and stakeholders
• Deep empathy for the customer and passion for building a category-defining brand
• Thrives in a fast-paced, high-growth environment, combining big-picture thinking with tactical execution
• Strong communicator who inspires teams, energizes partners, and can represent CookUnity externally as a growth thought leader
• MBA or advanced degree preferred