Marketing Operations Manager

Rainforest is hiring a Marketing Operations Manager to own the data, systems, and tooling supporting its account-based marketing motion. The role focuses on scoring and researching target accounts, building AI-powered workflows, managing the go-to-market technology stack, and improving campaign measurement and reporting.

Responsibilities:

• Owning account scoring, research, and tiering across a target market of a couple thousand vertical software companies
• Building and maintaining AI research agents that assess fit, map buying committees, and estimate account value
• Ingesting first- and third-party signals and turning them into an account prioritization model that tells sales and marketing where to focus next
• Measuring our coverage of target accounts and surfacing the ones we haven't reached yet
• Keeping HubSpot a clean, trusted system of record, from deduplication to account ownership
• Owning our GTM tech stack, including Hubspot, Clay and Apollo
• Setting up campaign tracking so we can measure every marketing effort and improve over time
• Building reporting that leadership looks at regularly and trusts
• Documenting our systems and making them smarter with every iteration

Requirements:

• 3+ years of hands-on experience in marketing operations, GTM operations, GTM engineering, or revenue operations at a B2B company
• Hands-on experience building in a CRM, ideally HubSpot (Salesforce experience also translates well)
• Experience with data orchestration and enrichment tools, ideally Clay, and email sequencing tools, ideally Apollo
• AI-native. You've built real workflows with AI tools and you're excited to push them further
• Fluency in a B2B account-based motion: funnel stages, account tiering, buying committees, intent signals, and the metrics that matter
• A systems thinker who can tie tools, data, and people together into something that scales
• Strong data fluency, with the ability to structure data and pull out what's meaningful
• Outcome-oriented and proactive. You spot what's broken and fix it without waiting to be asked
• Comfortable working independently on a team with few standing meetings
• Experience in vertical software or fintech is a plus