Affiliate Marketing Operations Manager

Goldco is hiring an Affiliate Marketing Operations Manager to own the operational layer of its affiliate and influencer marketing program. The role builds and deploys campaign landing pages, manages tracking and attribution, administers partner reporting and assets, and monitors creator deliverables and sales-funnel performance.

Responsibilities:

• Build and deploy landing pages in Unbounce for every affiliate and influencer campaign and ensure the correct tracking links are in place before launch
• Own the landing page A/B testing roadmap and run structured tests to produce data and insights that drive conversion performance over time
• Partner with internal UX and design resources for page updates. Maintain a template and component library so new partner campaigns launch in days rather than weeks
• Ensure every page meets brand, accessibility, and disclosure standards before it goes live
• Own tracking link generation, UTM architecture, and post back configuration so every lead is attributed to theright partner and campaign
• Define the Salesforce campaign structure and requirements needed for accurate lead and spend tracking, partner with Tech to configure it, and validate and QA what is delivered
• Partner with Tech on pixel and tag implementation, and on anything requiring development work
• Own pre-launch QA: verify every link, pixel, redirect, and campaign record fires correctly before a campaign goes live
• Ensure the production data that drives partner payment is accurate at the source, and flag discrepancies promptly to the Affiliate & Influencer Marketing Director, who owns payment and partner-facing resolution
• Administer Everflow end to end: partner accounts, offers, tracking links, caps, and reporting views
• Ensure every partner has accurate, timely, self-serve visibility into their own lead flow and production
• Operationally onboard new partners once an insertion order is signed — account setup, tracking links, landing pages, and assets — so partners can begin promoting quickly
• Maintain the documentation, naming conventions, and standard operating procedures that keep the program organized as the partner base grows
• Brief vendors and internal Creative team to write creator talking points, scripts, and landing page copy, and produce videos and branded assets as needed. Can handle simpler content needs directly or via AI
• Deploy video and supporting content onto landing pages and distribute current branding assets to partners
• Route all partner-facing content and assets through Legal for approval before anything goes live
• Maintain a current, organized asset library so partners and internal teams are always working from approved, up-to-date materials
• Track creator and influencer deliverables against each insertion order — podcast reads, social posts, email sends, video placements, and other committed activity
• Verify that committed deliverables actually ran, and document what was delivered and when
• Flag misses, delays, and deviations to the Affiliate & Influencer Marketing Director promptly so they can be addressed with the partner directly
• Track leads and qualified leads through the sales funnel in Salesforce by partner
• Partner with Analytics to build and maintain the reporting that leadership, Sales, and partners rely on
• Identify breakdowns — e.g. stalled leads, attribution gaps — and work with Affiliate leadership and Sales to resolve them

Requirements:

• 5+ years in marketing operations, campaign operations, or affiliate operations, with hands-on ownership of tracking and attribution in a performance or lead-generation environment
• Hands-on landing page building and testing — Unbounce, Framer, Leadpages, or comparable, including building pages independently and running structured A/B tests that produce usable answers
• Affiliate tracking platform experience — Everflow, Impact, CJ, Tune, Partnerize, or comparable, including offers, tracking links, post backs, and partner-facing reporting
• Working Salesforce fluency. Comfortable with campaigns, lead records, funnel stages, and reports, and able to specify requirements clearly for tech when support is required
• Tracking and attribution rigor. Command of UTM architecture, pixels, and tag management, with a QA discipline that catches errors before launch
• Attention to detail and ability to multitask. Can run many concurrent campaigns, partners, and assets without losing track of what is live, what is approved, and what is still outstanding
• Comfort working within legal and compliance review, including disclosure requirements for affiliate and creator content
• Cross-functional collaboration. This role sits between tech, marketing, legal, and sales and depends on clarity, follow-through, and a partnership mindset
• Experience in precious metals, retirement services, wealth management, or another trust-driven consumer finance category
• Basic HTML and CSS for landing page troubleshooting and customization
• Familiarity with BI tools, such as Tableau, Power BI, Domo, or equivalent
• Experience supporting influencer, creator, or podcast partnership programs
• Bachelor's degree or higher