Market Manager

Infojini Inc is seeking a Market Manager to lead and manage marketing strategies and initiatives. The role involves developing targeted marketing strategies, conducting market research, and collaborating with various teams to execute integrated marketing campaigns.

Responsibilities:

• Initiate, develop, lead, and manage marketing strategies, positioning, initiatives, and programs aligned with company objectives
• Develop targeted marketing strategies for key customer segments, including brokers, clients, consumers, and providers, in partnership with Sales and Product Development
• Conduct primary and secondary market research to identify customer expectations, needs, behaviors, attitudes, trends, and opportunities
• Establish short- and long-term marketing goals, competitive positioning, strategies, and measurable targets for assigned market segments
• Develop, manage, and optimize integrated marketing and advertising campaigns across digital advertising, print, direct mail, email, and other channels
• Collaborate with internal creative teams and external agencies to develop and execute marketing campaigns and brand-building initiatives
• Measure marketing program performance, including ROI, engagement, adoption, retention, and other key performance indicators
• Partner with Communications Managers to ensure messaging, positioning, promotions, value propositions, and marketing strategies are aligned and effective
• Serve as a central resource for brand-related information, ensuring consistent brand positioning and execution across business areas
• Educate business partners and stakeholders on brand standards, marketing opportunities, customer insights, and competitive positioning
• Partner with business teams to execute marketing programs and drive adoption at the field and account-specific levels
• Develop and deploy programs that maximize distribution channels, increase business opportunities, and improve customer retention
• Identify changing market trends, competitive dynamics, and customer priorities to ensure marketing strategies remain relevant and competitive
• Translate customer and market insights into initiatives that enhance the overall customer experience and strengthen brand loyalty
• Lead cross-functional project teams, establish direction, influence stakeholders, and ensure marketing programs, products, and services meet segment needs
• Identify strategies and develop marketing plans that address the unique needs and priorities of assigned market segments
• Establish goals, targets, and performance measures to evaluate the success and effectiveness of marketing programs
• Work closely with Communications Managers to determine market-specific communication priorities based on research, competitive positioning, and value propositions
• Develop integrated marketing and communication plans that effectively deliver key messages to targeted customer segments
• Collaborate with business partners to drive successful execution, adoption, and ongoing optimization of marketing programs

Requirements:

• Bachelor's degree in Marketing, Business, or related field, or equivalent experience
• 4+ years of marketing experience, preferably customer-focused experience with specific market segment
• 4+ years of demonstrated experience with program management and leadership skills including the ability to recommend strategic direction and influence change
• 4+ years of advanced understanding of marketing concepts, theories, and practices
• Proven ability to problem solve, manage multiple projects simultaneously, plan strategically, and adapt to frequent change
• Proven analytical and problem-solving skills
• Proven advanced presentation skills
• Excellent written and verbal communication skills
• Skill to effectively use a variety of communication mediums and customize content for targeted audiences
• Advertising Analytics
• CMS Authoring and Administration
• Content Taxonomy & Metadata
• Digital Asset Management (DAM)
• Magnolia CMS
• Microsoft Office 365
• Programmatic Advertising
• SEO Fundamentals
• UX Principles
• Asana (Software)
• Google Analytics
• Microsoft Copilot
• StackAdapt Platform Knowledge