Senior Manager IoT Marketing Job Details | Vodafone

Vodafone IoT US Inc. is hiring a Senior Manager, IoT Marketing to lead and execute regional marketing for its IoT business in the United States. The role focuses on external communications, demand generation, customer and reseller engagement, and building awareness and revenue across market segments.

Responsibilities:

• Define and execute the regional marketing strategy for the IoT business, in conjunction with the regional Head of Sales and local stakeholders, ensuring alignment between global marketing and regional strategies
• Lead field marketing efforts across the US with local stakeholders
• Apply local marketing budget and plan for effective external communication, helping to drive revenue and awareness across all market segments
• Build relationships with key stakeholders internally and with Vodafone Business International to drive awareness and create demand
• Define and execute demand generation activities that support pipeline growth for IoT Managed Connectivity
• Supporting sales teams to deliver consistent and accurate messaging and content to both existing partners and potential customers as well as supporting business development team with tools for regional & local solution promotional launches
• Identify suitable local stories and spokesperson opportunities to share through PR and work with global IoT team to execute
• Support digital strategy and content generation for social media, aimed at increasing engagement and number of followers

Requirements:

• Experience in leading and implementing Marketing strategies for complex solutions in an international B2B environment across different channels
• Ability to deliver world class marketing communications that drives awareness and generates demand for Vodafone's IoT offering
• Able to work under time pressures and deadlines. Self-starter, able to plan, organise, communicate and execute projects on time
• Ability to provide feedback and effect change for process improvement and optimisation
• Able to identify and escalate key issues requiring corrective action – in support of stakeholder projects
• Ability to manage variety of stakeholders at all levels. Build relationships, educate and influence regional customers, channels and partners
• A degree or equivalent marketing qualification
• Experienced Marketer with a proven track record
• Experience in developing and implementing Marketing Communications strategies in an international B2B environment
• Experience with solutions marketing
• Fluent in English
• Employment eligibility to work with Vodafone in the United States is required as the company will not pursue visa and/or work authorization sponsorship for this position
• additional languages (Spanish, French) are a plus