Head of Marketing – Growth & Market Expansion

Flytrex is seeking a Head of Marketing to lead marketing strategy and execution as it expands its autonomous drone food delivery service into new markets. The role owns customer growth, integrated B2C and B2B marketing, brand and performance, and development of the marketing team.

Responsibilities:

• Own customer acquisition, engagement, retention, and order growth across existing and new markets
• Develop and execute scalable, hyperlocal marketing strategies to launch and grow new territories
• Build repeatable marketing playbooks while adapting to the unique characteristics of each community
• Plan and execute integrated campaigns across paid digital, social, email, push notifications, direct mail, door hangers, local events, and grassroots initiatives
• Lead both B2C and B2B marketing, driving consumer demand while supporting restaurant acquisition and merchant engagement
• Develop creative local partnerships, co-marketing initiatives, and unconventional growth opportunities
• Continuously test new channels and tactics to identify what drives measurable business results
• Own marketing KPIs, budgets, attribution, and performance reporting across channels and geographic markets
• Lead Flytrex's brand positioning, messaging, and creative direction, maintaining high standards across all touchpoints
• Manage, mentor, and develop the marketing team while remaining actively involved in execution
• Establish clear processes, priorities, and accountability to support rapid, efficient growth

Requirements:

• 5+ years of marketing experience, including significant leadership responsibility and proven experience managing and developing marketing teams
• Demonstrated success scaling consumer-facing businesses across multiple geographic markets, including launching new territories
• Deep understanding of hyperlocal demand generation, with hands-on experience executing campaigns in geographically distributed markets
• Strong background in both B2C and B2B marketing, across online and offline channels
• Proven experience with physical marketing initiatives, local partnerships, and grassroots customer acquisition
• Strong analytical skills, with experience owning marketing budgets, measuring performance, and translating data into actionable decisions
• Excellent understanding of branding, design, creative direction, and effective consumer messaging
• Exceptional organizational skills, meticulous attention to detail, and the ability to manage multiple priorities without losing momentum
• A proven track record of both strategic leadership and hands-on execution, particularly in fast-moving, resource-constrained environments
• A relentless, entrepreneurial, results-driven attitude: someone who takes ownership, challenges assumptions, overcomes obstacles, and finds a way to get things done
• Experience in the food or restaurant ecosystem, including QSRs, food delivery platforms (DoorDash, Uber Eats, etc.), restaurant technology, or POS companies
• Experience in high-growth startups, marketplaces, or multi-location consumer businesses
• Familiarity with mobile app acquisition, lifecycle marketing, and attribution tools