Senior Manager, Field & Event Marketing

Zafran is seeking a Senior Manager, Field & Event Marketing to lead its field marketing strategy and event portfolio. The role drives pipeline and revenue impact through event planning, budget and vendor management, team mentorship, and performance measurement.

Responsibilities:

• Set the field marketing strategy across multiple territories, aligning event investment with pipeline and revenue targets and building the frameworks the broader team uses to plan and execute
• Own the full event lifecycle at a program and portfolio level, from strategy and planning through execution and post-event analysis, across virtual and in-person experiences
• Partner directly with sales, marketing, and executive leadership to select, prioritize, and optimize the event portfolio, ensuring every program earns its place on the calendar
• Own budget and pipeline targets across multiple regions, driving lead generation and revenue impact through disciplined forecasting, tracking, and optimization
• Build and manage vendor and agency relationships at scale, negotiating contracts and setting the standard for cost efficiency and execution quality across all programs
• Mentor and provide guidance to field marketers and coordinators, raising the bar for execution and building bench strength on the team
• Report on portfolio performance to executive leadership, translating data into clear recommendations that shape future investment
• Build the measurement frameworks and reporting cadence that let the company evaluate event ROI consistently, in partnership with analytics and operations
• Champion best practices across field marketing, setting the standard for execution, experience quality, and accountability company-wide

Requirements:

• 10+ years of B2B event and field marketing experience across in-person and virtual programs, including experience running a portfolio across multiple territories or regions
• A track record of partnering with sales leadership, not just sales teams, to shape territory strategy and accelerate pipeline creation
• Experience managing or mentoring other marketers, with the ability to build team capability alongside personal execution
• A data-driven mindset with deep experience analyzing event performance and building measurement frameworks using CRM and marketing automation tools
• A strong ownership mindset with accountability for results across a multi-region field marketing program
• Ability to manage a large portfolio of programs, vendors, and stakeholders in a fast-paced, high-growth environment
• Excellent executive communication skills, with the ability to distill performance data into insights and recommendations for senior leadership
• Experience marketing to technical or security audiences is a plus