Customer Growth Marketing Manager - North America

Zensai is hiring a Customer Growth Marketing Manager for North America to drive customer retention, adoption, expansion, and advocacy. The role partners with regional Sales and Customer Success teams to develop customer marketing programs, influence expansion pipeline and ARR, and source customer stories.

Responsibilities:

• The regional customer strategy — the North America customer marketing plan, set with the RVP and regional commercial leadership
• Expansion pipeline and ARR influenced by your programs in North America
• Retention contribution — at-risk accounts reached and re-engaged before renewal
• Customer stories — a steady supply of case studies, references, reviews, and speakers from the region
• Program performance — what worked, what didn't, and what we do next, reported monthly
• Own the plan: set the North America customer marketing strategy in partnership with the VP, regional sales, and commercial leadership — which customers, which industries, which programs, and what each should deliver
• Tie it to the number: build the plan from the region's revenue, renewal, and expansion objectives, and revisit it every quarter
• Report back: bring program-sourced pipeline, expansion ARR influenced, and retention results into each regional business review
• In the meetings: join customer meetings, account planning, pipeline reviews, and forecast calls — so programs are built against live regional priorities, not a central calendar
• Run the matrix cadence: hold a standing weekly working session with the VP to agree priorities, target accounts, and success measures
• Be the connector: share engagement and risk signals with AEs, AMs, and CSMs so they know where to act first, and make sure handoffs between marketing and the commercial team are tight
• Build the regional picture: segment customers by industry, edition, size, adoption, and renewal date — and know which accounts are ready to grow and which are drifting
• Understand motivations: what CHROs, HR and L&D leaders, and IT leaders in our customer base care about, and what makes them stay
• Bring the customer into the room: share what you learn with Product Marketing, Brand, and Sales so it shapes positioning, content, and roadmap conversations
• Risk signals: working with the Lifecycle Marketing Manager and CS, design programs that respond to falling usage, champion changes, low engagement, or upcoming renewals — before they become churn
• Growth signals: spot accounts showing expansion intent and build plays with AMs to act on them
• Test and refine: agree what each program should move, measure it, and keep what works
• Vertical-first: design industry-specific programs for our key sectors in North America — such as financial services, legal, manufacturing, healthcare, professional services, and retail
• Relevant content: work with Brand & Content to build stories, guides, and proof that speak to each industry's real challenges
• Expansion programs: partner with AMs to run edition moves (Grow → Scale → Transform), cross-sell, and adoption programs such as Copilot readiness
• Account plays: run targeted programs for high-potential customer accounts, with account lists agreed with the RVP and AMs
• Equip the team: design offers, plays, templates, and talk tracks that AEs, AMs, and CSMs can take straight to customers — with consistent messaging across the portfolio and regions, and clear follow-up actions for every program
• Customer moments in region: user groups, roundtables, executive dinners, webinars, and moments around the major US HR and L&D events — designed to connect customers with each other and with Zensai
• Community: work with our Head of Community so regional moments feed the wider Zensai community
• Source the stories: identify customers with outcomes worth sharing and bring them forward for case studies, video, references, reviews, and speaking slots
• Build advocates: grow a bench of customers who will speak for Zensai — and look after them
• Central builds, region deploys: use central brand, product marketing, and lifecycle programs, and adapt them for your region rather than starting from scratch
• Use AI well: use AI and our signal tools (HubSpot, Dynamics 365, Gong, Dreamdata, Clay) for research, segmentation, and first drafts — and keep the judgment, the stories, and the customer relationships human

Requirements:

• 4+ years in B2B SaaS marketing, ideally in customer, lifecycle, or account-based marketing
• Customer-first instinct — you enjoy talking to customers and you're genuinely curious about what drives them
• Comfort with numbers — you can read usage, renewal, and pipeline data, find the story in it, and decide what to do
• Program builder — you've designed and run multi-touch programs end to end, from idea to results
• Commercial partnering — you've worked inside or alongside sales and CS teams, joined customer conversations, and earned their trust
• Matrix experience — you can deliver to a commercial leader while holding one marketing standard
• excellent written and spoken English
• comfortable with a CRM such as Dynamics 365 or Salesforce
• comfortable using AI tools every day
• Self-starter — comfortable owning a region and working across time zones with the central team
• confident with HubSpot (preferred)