Product Marketing Manager

MaintainX is hiring a Product Marketing Manager to own go-to-market execution for products from alpha through general availability. The role leads product launches, shapes messaging and positioning, creates sales and customer enablement materials, partners on campaigns, and tracks product adoption.

Responsibilities:

• Plan and run launches for mid-tier (P2) products end to end, and lead a major workstream on our biggest (P1) launches, so sales and customer teams are ready on launch day
• Shape messaging, positioning and naming with your product counterpart so technical capabilities land as clear value for both the buyer and the frontline technician
• Build the collateral, video scripts and enablement that help reps close faster and help customers adopt what we ship
• Partner with Demand Gen on campaign messaging and review what goes to market
• Use analytics tools, customer conversations and market research to understand buyers, and own an adoption goal, shared with your product counterpart, that we review every week

Requirements:

• 2–4 years in product marketing or a closely related role, such as sales enablement, sales or marketing
• You've taken a product launch from plan to release and can tell us what worked and what didn't
• You write clearly and present with confidence to sales, product and executive audiences
• You've worked with go-to-market teams before and after the sale
• You're comfortable getting hands-on in tools like Tableau, Databricks and Salesforce to check on customers and adoption
• You see the whole picture: tell you one thing and you can map the many moving parts behind it
• You welcome feedback, take accountability, and know when to push and when to agree and move on
• Background in manufacturing, industrial or other asset-intensive industries
• Experience marketing B2B software or AI products