Senior Marketing Manager / Marketing Strategist

Arrowhead Professional is seeking a marketing leader to drive go-to-market strategy across its specialty insurance businesses, initially focusing on Evolve MGA. The role develops broker-facing campaigns and content, supports product launches, and manages partner segmentation and CRM data.

Responsibilities:

• Design, execute, and track email campaigns targeting broker and agency partners; develop content for product spotlights, renewal communications, and market updates
• Manage broker segmentation across individual sales rep and broad distribution list channels; build a feedback loop with sales and underwriting to refine messaging and measure engagement
• Produce and maintain a library of broker-facing assets: quarterly communications, collateral (i.e., monthly Wins of the Month and sell-sheets), partner presentations, claims and loss insights, and process guides
• Support the development of go-to-market content for new product launches, brand updates, and partnership engagement campaigns by translating complex program details into clear, compelling materials
• Audit, clean, and maintain partner and contact records in our CRM, ensuring accuracy of agency/broker data, contact information, and segmentation tags
• Develop and document partner segmentation rules to ensure the right content reaches the right distribution partners
• Identify gaps in partner data and build processes to keep records current

Requirements:

• 8+ years of experience in marketing, content, or communications; writing samples required
• Experience with marketing project management platforms (i.e., Wrike), email marketing platforms and CRM tools; Canva and/or Adobe Creative Suite proficiency
• Strong command of Microsoft Office Suite; familiarity with LinkedIn content strategy and B2B social media management
• Ability to read marketing performance data and draw actionable conclusions
• Experience building insurance broker or agent-facing sales enablement content
• Background in commercial insurance, financial services, B2B professional services, or a similarly complex industry