Marketing Manager (North America, Remote)

VictoriaMetrics is a company developing open-source observability products, including time-series, logs, and traces databases. The Marketing Manager will lead North American marketing operations and execute end-to-end campaigns, manage the marketing technology stack, build AI-powered workflows, and improve measurement, automation, and sales enablement.

Responsibilities:

• Own the marketing tech stack: CRM, marketing automation, analytics, attribution, and the integrations between them
• Maintain clean data, lead routing, lifecycle stages, and reporting dashboards so the team and leadership can trust the numbers
• Define and document repeatable processes for campaign launches, content production, and reporting
• Manage budgets, vendors, and tool evaluations; ensure spend is tracked and tied to outcomes
• Plan, launch, and measure full-funnel campaigns — email sequences, webinars, paid programs, content launches, and events — from brief to retrospective
• Coordinate across content, design, web, sales, and engineering to keep campaigns on schedule and on brand
• Run A/B tests, analyze results, and iterate; bring data-driven recommendations to the Head of Marketing
• Use AI to accelerate content creation — outlines, first drafts, editing, SEO variants, social repurposing, and translations — while preserving the VictoriaMetrics technical voice with human review and sign-off
• Write, test, and version prompts as reusable assets the entire team can rely on (a shared prompt library, templates, and style guides)
• Build AI projects and agents that automate recurring work — for example, a content-repurposing agent that turns a blog into LinkedIn posts, newsletter snippets, and SEO/AEO variants; a research agent that monitors competitor releases; or a customer-story agent that drafts case study outlines from call transcripts
• Pilot new AI tools, share what works with the broader team, and help raise the AI fluency of marketing as a whole
• Partner with the Head of Marketing NA and product marketing peers to keep enablement assets current — pitch decks, one-pagers, and demo narratives — and make sure sales can find what they need
• Run regular feedback loops with sales, support, and engineering — both live readouts and an async knowledge repository — so marketing stays connected to frontline insights
• Work with the Head of Marketing (NA), the sales team, and the founders to operationalize value propositions for the chosen go-to-market approach
• Measure, analyze, and improve marketing and sales metrics on a continuous cadence
• Build a modern, AI-augmented marketing function that punches above its weight

Requirements:

• 4-7 years of B2B marketing experience with a strong operations and execution background; working with open-source, developer tools, or infrastructure software
• Proven track record of running end-to-end marketing programs - planning, launching, measuring, and iterating - across email, web, paid, events, and content
• Hands-on with the marketing stack: CRM and marketing automation platforms (e.g., HubSpot), analytics (GA4 ), CMS, and integration tools
• Daily use of LLMs (Claude, ChatGPT, Gemini) for research, drafting, editing, and content repurposing
• Strong prompt engineering skills - can write, test, and refine prompts to produce consistent, on-brand, technically accurate output
• Comfortable building AI projects and agents (custom GPTs, Claude Projects, agent workflows, RAG over internal docs) to automate recurring marketing tasks
• Understands how to evaluate AI output critically, fact-check technical claims, and keep humans in the loop where it matters
• Automation mindset - you instinctively look for the repeatable parts of a process and wire them together with scripts, integrations, or agents
• Strong project management; can run multiple workstreams without dropping balls, and brings structure to ambiguous problems
• Excellent written and verbal communication; able to collaborate across engineering, sales, product, leadership and customers
• Based in the United States, authorized to work in the US, and able to overlap with both East Coast and European business hours as needed
• Self-directed and comfortable working in a remote, distributed team
• Experience marketing open-source projects, developer tools, or infrastructure software (observability, databases, monitoring)
• Light coding for custom automations and data work
• Experience with attribution modeling and multi-touch reporting
• Prior experience at an early-stage or founder-led company