Field Marketing Senior manager

Terra Security is hiring a Field Marketing & Growth Lead to scale predictable pipeline across direct B2B and partner-led motions. The role designs and executes field and growth programs, aligns them with Sales and Partnerships, and measures their impact on pipeline and revenue.

Responsibilities:

• Execute field marketing programs across priority regions and segments in close alignment with Sales and Marketing leadership
• Ensure each program is aligned to clear outcomes, including meetings set, pipeline created, and deal acceleration
• Partner & B2B2B Growth - Execute partner-driven demand programs
• Work with the Partnerships team to support partner-sourced pipeline and partner-influenced opportunities
• Adapt messaging and programs for indirect sales motions
• Test and optimize messaging, offers, and channels to improve conversion and efficiency
• Translate learnings into repeatable growth playbooks
• Act as the primary marketing partner for Sales leaders and reps
• Align programs to territory plans, target accounts and verticals, and quarterly pipeline goals
• Build clear follow-up plans, sales assets, and enablement for every campaign
• Own performance tracking and reporting for all field and growth programs
• Measure impact across pipeline sourced and influenced, cost per opportunity, and conversion rates by channel and partner
• Partner with RevOps to maintain clean attribution and forecasting confidence
• Use data to prioritize what scales, and cut what doesn’t

Requirements:

• 4–7+ years of experience in B2B demand generation, field marketing, or growth marketing
• Proven track record of driving pipeline and revenue impact
• Experience working closely with Sales and Partnerships teams
• Strong program management skills with the ability to run multiple initiatives in parallel
• Analytical mindset with comfort using data to guide decisions
• Experience in a scale-up or high-growth B2B environment
• Experience supporting partner-led or indirect sales motions (B2B2B)
• Hands-on experience with HubSpot and Salesforce.com
• Hands-on experience with paid acquisition platforms (LinkedIn Ads, Google Ads)
• Experience with ABM or account-based field marketing