Performance Marketing Manager | US | Edutech

51Talk is hiring a Performance Marketing Manager to lead paid customer acquisition and build its US business. The role focuses on optimizing the acquisition funnel, improving campaign performance, and collaborating with Product, Sales, and Operations to drive registrations, trial bookings, attendance, and paid conversions.

Responsibilities:

• Own and optimize paid acquisition campaigns, primarily across Meta, while exploring channels such as Google Ads
• Develop and test audience targeting, ad creatives, messaging, and landing pages for US parents
• Manage campaign budgets and improve CPA, CAC, and marketing ROI
• Optimize the acquisition funnel from traffic and registration to trial booking, attendance, and paid conversion
• Work with Product, Sales, and Operations to improve lead quality and conversion performance
• Analyze campaign performance, attribution, and funnel data to identify growth opportunities
• Build scalable acquisition strategies through continuous experimentation

Requirements:

• 3+ years of hands-on performance marketing experience, preferably targeting US consumers
• Strong expertise in Meta Ads and performance-driven creative testing
• Proven experience improving acquisition costs and campaign ROI
• Strong analytical skills and experience with GA4, Meta Ads Manager, and attribution tools
• Comfortable working independently in a fast-paced, early-stage environment
• Strong English communication skills
• Experience with B2C subscription products, EdTech, or consumer internet businesses