Senior Product Marketing Manager

Sovos is a provider of AI-powered tax compliance technology helping organizations navigate complex regulatory environments. The Senior Product Marketing Manager will lead pricing and monetization strategy across the global portfolio, developing positioning, packaging, and pricing narratives. The role partners cross-functionally with Product, Marketing, Sales, Finance, and Strategy to support commercial recommendations, sales enablement, and executive decision-making.

Responsibilities:

• Develop and own product marketing strategies for major pricing, packaging, and monetization initiatives across the Sovos portfolio, translating complex commercial decisions into clear customer value propositions and differentiated positioning
• Partner with GTM teams, executive leadership, Product, and Finance to shape pricing and packaging strategies based on customer value, competitive dynamics, product capabilities, and business objectives
• Create compelling sales narratives, battlecards, talk tracks, presentations, FAQs, and executive-ready communications that help Sales, customers, and partners understand pricing and packaging changes and why they matter
• Equip Sales with customer-facing templates, value stories, objection handling resources, and competitive talk tracks, ensuring field readiness and supporting strategic deals where pricing or competitive positioning is a factor
• Partner with Finance and Business Operations to assess the commercial impact of pricing and packaging decisions using customer, product, competitive, and financial data to develop recommendations and business cases
• Leverage AI tools to analyze adoption, expansion, discounting, and commercial performance indicators, and design pricing and packaging experiments that drive portfolio simplification and expansion opportunities
• Serve as the product marketing lead for major pricing and monetization initiatives, influencing senior stakeholders across Product, Finance, Sales, Marketing, and Customer Success, and presenting recommendations to executive audiences

Requirements:

• You've built relevant experience in product marketing, product strategy, or commercial strategy, with experience in SaaS pricing and packaging is helpful but not required
• You've marketed complex B2B SaaS products to enterprise customers and demonstrated ability to develop positioning, messaging, and compelling commercial narratives
• You communicate exceptionally well in writing and verbally, with strong presentation skills and the ability to present to executive audiences
• You're comfortable using data to make and defend commercial recommendations, analyze trends, and develop business cases, even if financial modeling isn't your primary background
• You take complex information and reduce it to simple, compelling stories, and you thrive operating independently in ambiguous, cross-functional environments
• Comfort with AI-assisted workflows and tools to enhance analysis, content creation, and strategic recommendations