Product Marketing Manager

Nielsen is dedicated to providing powerful insights that drive client decisions in the media industry. They are seeking a Product Marketing Manager to own the go-to-market strategy, ensuring alignment between market needs and product development while building a customer-centric narrative across teams.

Responsibilities:

• Understand the customer deeply enough to represent them in a product review and to shape positioning, roadmap, and category definition
• Ops-Minded Product Marketing Manager who leverages data-driven insights to build structured launch engines and scale GTM strategy. Partner with Product on roadmap prioritization where customer and competitive dynamics matter
• Translate the brand's customer-centric positioning into sharp product-level stories, grounded in real evidence and a clear view of where the category is going
• Build and maintain the assets that let a salesperson tell the story as well as you can: pitch decks, case studies, demos, battlecards, objection handling, and competitive teardowns
• Turn market intelligence into action across product decisions, sales strategy, marketing campaigns, and executive planning

Requirements:

• 5-10 years in product marketing or an adjacent GTM discipline, with significant time in large-scale B2B, data analytics, or media technology
• Comfort in technical environments, including API-driven and cloud-based architectures, with the ability to tell a clear technical story
• A track record of influencing what got built, not only how it was sold. You have helped shape a roadmap and can point to where it paid off
• The instinct to look beyond immediate product features and connect your work to the category-level positioning of Nielsen's intelligence platform
• Strong stakeholder communication. You can influence senior partners with a clear, compelling narrative
• A generous teammate. You are seen as a great cross-functional partner and raise the bar around you
• Clear, evocative writing. You can turn a complex capability into a sentence a buyer remembers