Manager, Product Management - Content Management Systems

Granicus is seeking a Manager, Product Management to lead the strategy, roadmap, and execution of its content management systems for government and destination marketing customers. The role will evolve the existing CMS portfolio, define AI-forward products, and lead customer discovery, prototyping, cross-functional delivery, and team development.

Responsibilities:

• Own the product strategy, roadmap, and business outcomes for CMS products serving both the government and destination marketing markets
• Define and drive the strategy for AI-forward content management experiences that help customers create, organize, govern, optimize, personalize, and publish content more effectively
• Develop a deep understanding of government and destination customers, including their content operations, publishing workflows, governance requirements, audience needs, and organizational constraints
• Spend regular time with customers and prospects through discovery, advisory sessions, roadmap validation, usability research, and strategic account engagement
• Prototype new concepts, workflows, and experiences to test ideas with customers, validate assumptions, and accelerate learning before committing to full-scale development
• Use modern product development and AI-assisted tools to rapidly explore solutions, demonstrate concepts, and partner with engineering and design to refine ideas into production-ready products
• Balance investment across current-product improvements, platform modernization, customer commitments, technical sustainability, and next-generation innovation
• Partner with engineering, architecture, UX, data, and AI teams to translate strategy into scalable, intuitive, and reliable product experiences
• Establish a clear platform strategy that supports the distinct needs of government agencies and destination marketing organizations while identifying opportunities for shared capabilities and investment
• Lead product discovery and prioritization using customer evidence, product data, market analysis, commercial opportunity, technical considerations, and company strategy
• Own portfolio-level outcomes such as customer adoption, engagement, satisfaction, retention, expansion, revenue growth, operational efficiency, and platform health
• Identify packaging, pricing, bundling, upgrade, and cross-sell opportunities in partnership with product marketing, sales, finance, and customer success
• Conduct ongoing market and competitive analysis across government technology, destination marketing technology, digital experience platforms, CMS solutions, and AI-enabled content tools
• Partner with product marketing and go-to-market teams on positioning, launches, sales enablement, customer communications, and market readiness
• Communicate product strategy, roadmap decisions, tradeoffs, risks, and results clearly to executive, customer, and cross-functional audiences
• Drive alignment among stakeholders across Product, Engineering, Design, Sales, Marketing, Customer Success, Services, Finance, Legal, Security, and executive leadership
• Lead, coach, and develop a team of product managers and product owners responsible for areas within the CMS portfolio
• Establish clear ownership, expectations, goals, and decision-making frameworks across the team
• Conduct regular one-on-ones, provide timely performance feedback, and support the professional development of direct reports
• Build a strong product culture grounded in customer discovery, prototyping, evidence-based decisions, accountability, experimentation, and measurable outcomes
• Coach the team on the effective and responsible use of AI throughout product discovery, prototyping, analysis, planning, documentation, and delivery workflows
• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies

Requirements:

• Significant B2B SaaS or enterprise product management experience, ideally with CMS, digital experience, or website platforms
• A strong customer orientation and a record of using direct customer engagement to shape product strategy
• Hands-on experience prototyping products and features, including use of AI-assisted tools to test ideas before full-scale development
• Experience owning established products while building new products or leading modernization
• Working knowledge of content workflows, governance, integrations, personalization, accessibility, and multichannel delivery
• Experience delivering practical AI-enabled capabilities with appropriate attention to security, privacy, and responsible use
• Strong technical fluency and the ability to partner effectively with engineering, design, and go-to-market teams
• Excellent communication skills and the judgment to make clear decisions amid ambiguity and competing priorities
• 8+ years of experience in product management, including people leadership
• Demonstrated success owning product strategy and business outcomes for complex software products or portfolios in B2B SaaS or enterprise technology
• Experience managing, coaching, and developing product managers or product owners
• Significant customer-facing experience, including discovery, validation, advisory sessions, strategic account engagement, or market research
• Demonstrated experience prototyping new concepts and bringing new products or major capabilities from discovery through launch and adoption
• Experience working closely with go-to-market teams on positioning, commercialization, customer readiness, and sales enablement
• Strategic mindset with a high degree of comfort operating in ambiguity and navigating cross-functional complexity
• Experience building or managing CMS, digital experience platform, website, content workflow, or web-publishing products
• Experience serving government agencies, public-sector organizations, destination marketing organizations, or other highly regulated or mission-driven customers
• Familiarity with government digital-service requirements, including accessibility, security, privacy, records management, governance, and public trust
• Experience with generative AI, intelligent content workflows, semantic search, personalization, content optimization, or AI-assisted authoring
• Experience leading platform modernization, product consolidation, replatforming, or customer migration initiatives
• Experience with product-led growth, packaging, pricing, monetization, retention, and expansion strategies
• Experience working in a matrixed organization with multiple product, engineering, go-to-market, and executive stakeholders