Director, Product Development - Product Management

USA TODAY Co., Inc. is hiring a Product Director to lead the evolution of its audience, media, and advertising platform capabilities. The role defines product strategy and delivers audience solutions, programmatic advertising, and integrated owned-media workflows to support commercial growth.

Responsibilities:

• Define and execute the vision, product strategy, and roadmap for audience capabilities
• Build differentiated products using first-party, behavioral, contextual, geographic, and advertiser-permissioned data
• Create packaging, activation, pricing, measurement, and reporting frameworks
• Advance segmentation, enrichment, identity, insights, and responsible data use
• Integrate owned media inventory and audience signals into planning, selling, delivery, and reporting workflows
• Define the target experience across planning, order management, inventory, campaign delivery, optimization, and measurement
• Connect advertising, commercial, data, and reporting capabilities through clear platform boundaries
• Simplify fragmented workflows and reduce manual handoffs
• Own the strategy for direct and automated media offerings across multiple buying models
• Improve yield and inventory utilization while protecting customer value and premium experiences
• Advance forecasting, pricing, packaging, decisioning, and campaign optimization
• Use performance data and market insights to prioritize investment and validate product-market fit
• Build business cases, launch plans, adoption strategies, and success measures
• Lead across Sales, Client Success, Marketing, Data, Engineering, Operations, Finance, Legal, and Privacy
• Guide roadmap, investment, dependency, and trade-off decisions with senior stakeholders
• Develop product talent and influence matrixed teams across the organization

Requirements:

• 10+ years of product management experience in digital advertising, advertising technology, media platforms, data products, or related fields
• 5+ years leading complex platform products, major integrations, or multi-team transformation initiatives
• Strong understanding of programmatic advertising, digital media monetization, audience products, campaign workflows, and advertising operations
• Experience translating customer and commercial problems into platform strategy, roadmaps, product requirements, and measurable outcomes
• Strong analytical and commercial judgment, executive communication, and cross-functional leadership skills
• Deep working knowledge of Google Ad Manager or a comparable enterprise ad server, including orders, line items, targeting, pacing, creative trafficking, and reporting integrations
• Experience with advertising order-to-cash ecosystems, including booking, pricing, fulfillment, billing, and revenue-recognition processes to connect with ad-serving and reporting platforms
• Understanding modern cloud data platforms and warehouses, such as BigQuery, Snowflake, Redshift, or Databricks, including audience tables, identity graphs, data marts, and scalable reporting layers
• Expertise in audience and identity architecture, including first-party identity resolution, consumer graphs, segment taxonomies, known and anonymous audiences, and deterministic and probabilistic matching
• Experience defining API and integration patterns, including REST or GraphQL, event-driven contracts, system-of-record boundaries, and data synchronization across commercial, advertising, and reporting systems
• Strong understanding of media monetization and yield concepts, including CPM pricing, rate cards, floor strategies, margin structures, premium and remnant inventory, and cross-channel revenue attribution
• Knowledge of cross-channel audience activation from owned environments into social, video, and demand-side advertising platforms
• Knowledge of data-modeling and SQL, including dimensional models for campaign, impression, audience, and revenue data; sold-versus-delivered reconciliation; complex joins; window functions; and performance optimization on large datasets
• Applicants must be authorized to work in the applicable location
• Experience launching audience-based solutions and enabling commercial teams to bring new capabilities to the market
• Experience integrating advertising, customer-management, order-management, reporting, or revenue platforms
• Familiarity with AI-assisted media planning, campaign optimization, and decision-support products
• Experience integrating customer relationship management and commercial workflow platforms, including campaign planning, quote-to-cash, and opportunity-to-order processes in a media sales environment
• Experience with Salesforce or an equivalent platform is beneficial
• Experience with business intelligence and reporting platforms that surface campaign, audience, and revenue insights to commercial teams and customers
• Familiarity with tools such as Looker, Tableau, or comparable reporting solutions is beneficial
• Understanding of creative fulfillment workflows, including how creative assets are requested, produced, approved, and routed into advertising delivery systems
• Experience with commercial creative workflow platforms is beneficial
• Working knowledge of Python or a similar language for prototyping, data validation, analysis, and workflow automation
• MBA or equivalent experience leading product strategy and commercial transformation